Mikaela Shiffrin Stars on March Cover of Sports Illustrated | Is She the World’s Most Dominant Athlete? Mikaela Shiffrin graces the cover of the March edition of Sports Illustrated with the accolade of “the world’s most dominant athlete.” Related: Spotlight On: Mikaela Shiffrin, Most Dominant Skier of 2019 The world’s most dominant athlete? The world’s most dominant skier for sure, but overall athlete… what do you think? “None of (her fame and success) mattered when the call came, […] Industry News SnowBrains | February 20, 2020 0 Comments
Lindsey Vonn to Feature in Sports Illustrated’s Annual Swimsuit Edition 2019 Lindsey Vonn, who retired last month as one of the greatest ski racers ever, will be a part of Sports Illustrated’s annual Swimsuit Issue for the third time in her career. Lindsey took part in the shoot on the beach at Puerto Vallarta in Mexico. View this post on Instagram The prettiest mermaid we ever did see! 🧜🏼♀️ • […] Industry News SnowBrains | March 15, 2019 0 Comments
What’s Next for Lindsey Vonn? She Reveals All in Sports Illustrated Article In an article published on Sports Illustrated yesterday, Lindsey Vonn bares all about her career, her decision to retire, and what the future holds for the winningest female skier of all time. Announcing my retirement has been the most difficult reality I have ever faced. In the revealing post, she also discusses the support and encouragement of her family, the […] Industry News SnowBrains | October 25, 2018 0 Comments
US Snowboarder Brenna Huckaby Becomes the First Paralympian to Appear in Sports Illustrated Swimsuit Issue American Olympic snowboard gold medalist Brenna Huckaby has become the first Paralympian to be featured in Sport Illustrated’s Swimsuit Edition and is hoping the opportunity helps to empower more women to feel comfortable in their own skin. Brenna, a cancer survivor, had confidence issues about her body growing up but once she became a mother she gained a new perspective: I […] Olympics SnowBrains | March 26, 2018 0 Comments
Buddy Werner Remembered — 60 Years Since the Tragic Death of the U.S. Olympic Skiing Legend If you are a Steamboat Springs, Colorado, skier, you may be familiar with the Buddy Werner statue and the tradition of tapping the bronze statue for good luck. However, 60 years after his death, memories about this legendary skier might be fading, so we wanted to use the anniversary of his untimely death at only 28 years of age this […] Brains Julia Schneemann | April 1, 2024 0 Comments
Deep Dive: A History of Jackson Hole Mountain Resort, WY Every ski area has its own unique story and heritage. From its initial founding to how it evolved into what it is today, each with its own stories and characters who helped pave the way. The rich history of Jackson Hole Mountain Resort is no different. From owners to lifts, terrain, hotels, restaurants, shops, and more, the resort has long […] Brains Nick DeRiso | August 6, 2023 1 Comment
JT Holmes Joins Peak Ski Company Executive Leadership Team BOZEMAN, Montana (March 7, 2023) – Peak Ski Company announced today that professional skier, and award-winning stunt coordinator, JT Holmes has joined the company’s leadership team as Senior Director of Innovation and Business Development. Launched by cofounders Bode Miller and Andy Wirth, Peak Ski Company’s 2022/23 lineup of high-performance Peak by Bode Miller alpine skis have been met with high praise from seasoned ski […] Industry News SnowBrains | March 7, 2023 0 Comments
[UPDATED] Lindsey Vonn vs Mikaela Shiffrin: Who Is The Best Female Ski Racer? *Originally published in March 2020. Updated Jan 10, 2023. Two of the biggest names in ski racing history, Lindsey Vonn and Mikaela Shiffrin are constantly compared to see who really is the best female ski racer of the 21st century. In the light of Lindsey Vonn’s retirement a year ago, today we’re comparing their careers to decide once and for […] Industry News Lucy Ferneyhough | January 10, 2023 15 Comments