It’s being reported from a multitude of employees who work for Alpine Meadows and Squaw Valley that the Alpine Meadow’s logo will be gone next year.
The future logo for both mountains will likely be the new Squaw logo shown below:
Underneath the above logo will be these words: “Squaw Valley / Alpine Meadows”.
One employee told us:
“They’ve told us that the big “S” in the logo isn’t an “S” for Squaw, but simply a series of ski/snowboard tracks in snow that represents both mountains.”
This potential elimination of the Alpine Meadows logo from most visible platforms will certainly cause an uproar. Alpine Meadows and Squaw Valley are two very different mountains with two very different clientele. We don’t want to stereotype, but we’re confident in saying that Alpine has a more relaxed, soulful vibe while Squaw obviously has a much more flashy, trendy, “Hey, look at me, I’m going to rip the s@#t outta this” vibe.
Needless to say, Alpine hardcores likely aren’t going to be too pleased about being represented by the Squaw logo.
In some ways, it shouldn’t be too big a shock. Squaw is most likely using the model that Whistler Blackcomb established when they joined their two mountains. Whistler Blackcomb combined 1997 and they decided to use the more well known logo of Whistler to represent the two mountains. It likely caused an uproar at the time, but now no perceptible animosity remains.
When you visit Blackcomb, the Blackcomb logo is still on the lodges and signs. But, you really won’t find the Blackcomb logo anywhere else. For example, try a google search for the Blackcomb ski resort logo. You won’t really find anything aside from images of Blackcomb ski resort and the occasional Whistler logo. Blackcomb’s identity still remains, but it’s Whistler that carries the brightest torch. The same will likely happen at Squaw Valley / Alpine Meadows.
Squaw/KSL also wants to make sure that customers understand that they can ski both locations on one ticket. There has reportedly been customer confusion on this issue and they feel the united logo will help clear that up.
The possible connection of Squaw and Alpine via White Wolf creating the largest ski resort in the USA in the near future will essentially make the two resorts one. Once that occurs, the unification of the two mountains under one logo will likely become even stronger.
UnofficialAlpine.com is also reporting that the Alpine Meadows ski school uniforms will no longer have the Alpine Meadows logo next year. They’ll have the new Squaw logo with the with “Squaw Valley” written to the left of the logo and “Alpine Meadows” written to the right of the logo.
Squaw is moving forward with its plan to unite the two resorts under one name and one logo.