Just last month, Facebook made huge amounts of its data public including who is interested in what called ‘Audience Optimization‘.   Intended as a new tool for managers to identify their target market, Facebook’s new Audience Optimization feature has also opened up a quantifiable worldwide popularity contest that we call social media.

Interestingly, nearly 158 million people have expressed interest in skiing and 145 million people have expressed interest in snowboarding through the popular social media site. This list is very unique, it didn’t correlate with the skiable acres list nor the annual skier visits list. This list isn’t based off of the number of likes that a Facebook page has, its based off the number of people that have showed interest in that ski resort on Facebook.

Top 15 Ski Resorts According To Facebook:

***

#1 – Whistler Blackcomb

Number of Interested People on Facebook: 1,230,370

Whistler Blackcomb offers superb powder skiing, a great atmosphere, and a ton of terrain that is appealing to every skier out there!

#2 – Park City Mountain Resort

Number of Interested People on Facebook: 701,900

It’s no wonder why Park City Mountain Resort made the list, they offer 7,300 acres of skiable terrain and plenty of powder to go around.

#3 – Jackson Hole Mountain Resort

Number of Interested People on Facebook: 692,160

Jackson Hole Mountain Resort is an iconic western ski resort that offers up a ton of powder days and a great ski town with a lot to do!

#4 – Heavenly Mountain

Number of Interested People on Facebook: 560,110

Heavenly Mountain has beautiful views overlooking Lake Tahoe, superb snow conditions, and terrain that is enjoyable for every skier!

#5 – Beaver Creek

Number of Interested People on Facebook: 559,730

Beaver Creek is a popular Colorado ski resort that offers up some of the best terrain for racing in the western U. S. and a lot of amenities that appeal to every individual out there!

#6 – Breckenridge

Number of Interested People on Facebook: 508, 100

Breckenridge is spread across four mountain peaks providing 2,358 acres of skiing and snowboarding that’s accessed by 31 lifts, making it the 7th largest ski resort in Colorado!

#7 – Vail

Number of Interested People on Facebook: 488,970

Vail has a wide variety of terrain, many on mountain activities, a decorated village full of variety, and up-to-date facilities that make it a world-class resort!

#8 – Mammoth Mountain

Number of Interested People on Facebook: 475,570

Mammoth offers up a lot of dry blower powder, insane lines throughout the resort, and superb parks filled with talented athletes!

#9 – Deer Valley

Number of Interested People on Facebook: 435,110

Deer Valley is one of 3 ski resorts in the U. S. that outlaws snowboarding, it offers up some great terrain, and is home to the FIS Freestyle Ski World Cup mogul challenge.

# 10 – Lake Louise

Number of Interested People on Facebook: 422, 540

Lake Louise Ski Resort offers up breath taking views, an extensive ski season, and Lake Louise’s longest run at five miles!

#11 – Snowmass

Number of Interested People on Facebook: 349, 430

Snowmass Ski Resort is the largest of the four Aspen Snowmass ski areas at 3,131 acres, and it’s the third largest of the Colorado Ski Resorts! Snowmass also has the longest vertical descent in the United States at 4, 406 feet!

#12 – Sunday River

Number of Interested People on Facebook: 313, 120

Sunday River has one of the longest ski seasons in the east, superb snowmaking equipment, and a positive atmosphere for outdoor enthusiasts!

#13 – Sunshine Village

Number of Interested People on Facebook: 255, 660

Sunshine Village is a very family-friendly resort that offers up superb snow coverage, a heated chairlift, and jaw-dropping views!

#14 – Snowbird

Number of Interested People on Facebook: 250, 580

Snowbird receives a lot of cold smoke powder, which makes for some incredible powder days while skiing some of the best terrain that the United States has to offer!

#15 – Keystone

Number of Interested People on Facebook: 248, 900

Keystone has some of the best night-skiing in North America and has a lot of family-friendly terrain that is enjoyable for everyone!