Alterra Mountain Company Announces CEO Transition: Current President Jared Smith to be Appointed CEO; Current CEO, Rusty Gregory, to become Vice Chairman of the Board Denver, CO, May 25, 2022 — Today, Alterra Mountain Company announced that Jared Smith, the company’s President, will be promoted to Chief Executive Officer, effective August 1, 2022. At that time, Rusty Gregory, the company’s current Chief Executive Officer, will step back from day-to-day operations to become Vice Chairman of the Board. Smith joined Alterra Mountain Company in June of […] Industry News SnowBrains | May 25, 2022 1 Comment
Boxing Match Between Vail Resorts CEO and Alterra CEO to Determine Who Has the Better Mega Pass To Commence Tonight at 7 PM ET Tonight at 7 p.m. ET, we will finally have the answer to a question keeping us all up at night: which season pass should I buy. . . Epic or Ikon? Vail Resorts CEO, Kirsten Lynch, will face Alterra CEO, Rusty Gregory, in a cut-throat boxing match tonight. Both CEOs feel as though they have a lot to prove as […] Industry News Haleigh Hafner | April 1, 2022 4 Comments
Alterra Mountain Company Announces Largest Single Year Investment of $344 Million for Capital Improvements New Gondolas, Base Area Redevelopment and Enhanced Facilities Planned for Winter 22/23 Alterra Mountain Company announces its plans to invest $344 million in capital improvements for winter 22/23, reaching over $1 billion invested in transformational changes over the past five years. This reaffirms the company’s dedication to enhance the guest experience at its 15 North American destinations and almost doubles […] Industry News SnowBrains | February 28, 2022 15 Comments
Alterra Mountain Company & Dakine Unveil Exclusive Ikon Pass Collection Further expanding their four-year partnership, Alterra Mountain Company and Dakine are launching an exclusive, limited Ikon Pass collection. After outfitting bike park employees and select on-mountain winter staff at Alterra Mountain Company’s 15 North American mountain destinations, Dakine is bringing its technical gear to the Ikon Pass community on October 21. Related: Ikon Pass: Worldwide Adventure Returns The Ikon Pass […] Industry News SnowBrains | October 21, 2021 1 Comment
Alterra Mountain Co. Weighing Up Options For Palisades Tahoe, CA Resort Development Alterra Mountain Company is “weighing its options” for the Palisades Tahoe, CA development following last month’s setback. Related: Tahoe Conservationists Win Lawsuit Against Squaw Valley, CA Resort Development Four weeks ago Sierra Watch, a conservation advocacy group, won a legal battle against Alterra Mountain Company and its plans to extensively develop the area surrounding Squaw Valley, California. Three judges ruled […] Industry News SnowBrains | September 28, 2021 5 Comments
Alterra Mountain Company and Share Winter Foundation Join Forces to Increase Mountain Access Among Youth Alterra Collaboration Represents a Nearly $4 Million Cash and In-Kind Donation Toward Share Winter Foundation Programs. Alterra Mountain Company commits to creating a more diverse and inclusive winter sports community and has joined forces with Share Winter Foundation to support their mission to improve the lives, health, and fitness of youth through winter sports. The two industry partners will unite […] Industry News SnowBrains | September 15, 2021 0 Comments
Alterra Mountain Company Acquires Purcell Heli-Skiing to Add to CMH Heli-Skiing in British Columbia Guests Will Have Access to More Terrain and More Offerings with CMH Purcell Alterra Mountain Company announced today that it has closed on the purchase of Purcell Heli-Skiing in British Columbia, Canada. The business and ski tenure will be incorporated into the company’s premier mountain experience, CMH Heli-Skiing & Summer Adventures, adding nearly half a million acres to the already largest […] Industry News SnowBrains | August 30, 2021 0 Comments
Alterra Mountain Company Names New President & COO of Squaw Valley Alpine Meadows, CA Denver, Colorado – August 10, 2021 – Alterra Mountain Company announced today that Dee Byrne has been named President & COO of Squaw Valley Alpine Meadows (SVAM) based in Olympic Valley, California, effective immediately. Dee will be responsible for all operations, driving profitability, and evolving this beloved destination into a dynamo on the global scene. She will report to Mark […] Industry News SnowBrains | August 10, 2021 1 Comment
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