Alterra Mountain Company and Ikon Pass Celebrate Mikaela Shiffrin’s Historic World Cup Record Denver, Colorado, January 24, 2023 – On January 24, 2023, world champion alpine skier and Ikon Pass ambassador, Mikaela Shiffrin, became the new all-time women’s World Cup record holder with 83 wins. To celebrate, Alterra Mountain Company has committed to add recreational ski racing courses to its mountain destinations over the next year in partnership with Mikaela, U.S. Ski and […] Industry News SnowBrains | January 24, 2023 1 Comment
Alterra Mountain Company Adds Snow Valley Mountain Resort in Southern California to Its Family of Destinations Snow Valley will Join Big Bear Mountain Resort, Creating a Three-Mountain Destination for the Ultimate Ski & Ride Experience Alterra Mountain Company has closed on the purchase of Snow Valley Mountain Resort, adding another beloved Southern California destination to its portfolio of iconic year-round destinations. Snow Valley will join the operations of Big Bear Mountain Resort in Big Bear Lake, […] Industry News SnowBrains | January 20, 2023 3 Comments
Alterra Mountain Company Taps Mashgin for Faster Self-Checkout at On-Mountain Casual Dining Facilities The computer vision-powered self-checkout technology will be available at four Alterra resorts starting the ski season 2022/23 Mashgin, the world’s fastest touchless self-checkout system, and Alterra Mountain Company, owners of 15 North American mountain destinations, announce the first deployment of computer vision-powered self-checkout terminals at a ski destination. Mashgin and Alterra have partnered to speed up the checkout experience at […] Industry News SnowBrains | January 10, 2023 2 Comments
Alterra Mountain Company Announces Acquisition of Ski Butlers Acquisition Will Fuel the Expansion of the Global Leader in Ski and Snowboard Rental Delivery Today Alterra Mountain Company announced it has acquired Ski Butlers, a leading ski equipment rental and delivery service based in Utah. Ski Butlers will remain a standalone business with ongoing operations in 50 worldwide ski destinations while maintaining its current staff and leadership. The acquisition […] SnowBrains | September 8, 2022 1 Comment
Alterra Mountain Company Elevates Its Commitment to Social Responsibility The Company has Appointed New Executive Heads of its Sustainability, DEI, and Community Foundation Efforts Alterra Mountain Company has renewed its commitment to responsible stewardship of the mountains it operates with a significant expansion of its Social Responsibility team. With an equal focus on three pillars – Sustainability, Diversity, Equity, & Inclusion, and Community – Alterra Mountain Company is committed […] Industry News SnowBrains | August 15, 2022 0 Comments
Alterra Mountain Company Names New President & COO of Deer Valley Resort, UT Denver, Colorado, July 13, 2022 – Alterra Mountain Company announced today that Todd Bennett has been selected as President & Chief Operating Officer of Deer Valley Resort in Utah, effective August 1, 2022. A hospitality and ski industry veteran, Todd’s career has focused on elevating the guest experience through his extensive and unique experience at The Walt Disney Company, Vail Mountain, and through the creation of the outdoor publishing […] Industry News SnowBrains | July 13, 2022 0 Comments
The Future of Ski Resorts? Alterra CEO Rusty Gregory Discusses His Career in the Industry and What He Sees as the Obvious Next Step for the Sport Starting on August 1, 2022, and after five years as Alterra CEO Rusty Gregory finally plans to step down from his role in day-to-day operations to become Vice-Chairmen of the Board. Awaiting this transition, Gregory talks about his career in the ski industry and what’s in store for the future of the sport. Before 2017, when Rusty Gregory began as […] Industry News Ryan Kime | June 24, 2022 10 Comments
Alterra Mountain Co. Remains Committed to Stalled Development of Palisades Tahoe, CA At a Town Hall meeting in Olympic Valley Saturday, Alterra Mountain Company doubled down on its stalled development project, promising to seek a new round of approvals for its massive Tahoe proposal in 2023. Alterra owns the resort now known as Palisades Tahoe, formerly Squaw Valley, including most of the land at the mountain base. Their massive Olympic Valley development […] Industry News SnowBrains | June 1, 2022 7 Comments
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