Vail, Alterra, Boyne, and Powdr Hit With New Antitrust Lawsuit Alleging Ski Pass Price-Fixing Three skiers have filed a new federal class-action lawsuit accusing four of the biggest ski resort operators in the United States of conspiring to raise and stabilize prices for ski passes, lift tickets, and other destination ski products. The 84-page complaint, filed Wednesday, August 5, 2026, in the U.S. District Court for the District of Colorado, names Vail Resorts, Alterra Mountain […] Industry News Julia Schneemann | August 7, 2026 0 Comments
Alterra Faces Class Action Lawsuit Alleging Employees Were Denied Required Breaks at Colorado Ski Resorts Alterra Mountain Co. and Steamboat hotel operator Peregrine Steamboat Management are facing a pair of proposed class action lawsuits in Colorado after former employees alleged they were routinely denied legally required rest breaks. The two suits were filed on June 10 in Colorado state court by Anthony Esposito and Jodi Bloom and allege that chronic understaffing prevented workers from taking […] Industry News SnowBrains | June 10, 2026 0 Comments
Alterra Announces Leadership Change at Steamboat Resort There will soon be a new leader at Colorado’s Steamboat Ski Resort. In a news release from Steamboat Pilot, Alterra Mountain Company announced that it will “part ways” with Steamboat Springs President and Chief Operating Officer Dave Hunter. The release said that Steamboat Resort would begin its replacement search immediately. In the meantime, Rob Perlman will coordinate the resort’s daily […] Industry News Quinn Brophy | June 10, 2026 0 Comments
Alterra Mountain Company Is Leading U.S. Skiing on Climate — Here’s What Its 2025 Report Shows Alterra Mountain Company Releases its 2025 Impact Report Today, Alterra Mountain Company released its 2025 Forward Stance Impact Report, championing its ongoing commitment to Social Responsibility. Organizing around four key pillars – Planet, People, Community, and Responsibility – the Forward Stance platform is designed to support the company’s employees, communities, and partners across its portfolio of 19 North American mountain […] Industry News SnowBrains | April 15, 2026 0 Comments
Alterra Mountain Company Names Linnea Hansen New President & COO of Crystal Mountain, WA Alterra Mountain Company announced today that Linnea Hansen has been named the new President & COO of Washington’s Crystal Mountain, effective immediately, and will report to Regional Chief Operating Officer & Executive Vice President Mountain Division – Western, Ron Cohen. Linnea will be responsible for overseeing all operations, enhancing the employee and guest experience, continuing to build and strengthen community […] Industry News Press Release | March 27, 2026 0 Comments
Antitrust Lawsuit Alleges Vail Resorts and Alterra Inflated Lift Ticket Prices to Force Season Pass Sales A new federal class action lawsuit filed on March 23 in the U.S. District Court for the District of Colorado is taking direct aim at the business model that has come to define modern skiing in North America. The complaint targets Vail Resorts and Alterra Mountain Company—the two dominant players behind the Epic Pass and Ikon Pass—alleging that both companies […] Industry News Julia Schneemann | March 25, 2026 0 Comments
Ski Industry Giants Shake Up Continues: Alterra CEO Jared Smith to Step Down After 2025-26 Season Alterra Mountain Company announced a leadership transition Tuesday, March 10, with Chief Executive Officer Jared Smith planning to step down at the end of the current winter season. Smith said serving as CEO had been “an honor,” noting that the company had expanded significantly during his tenure. “Serving as CEO of Alterra has been an honor, and I am deeply […] Industry News Julia Schneemann | March 10, 2026 0 Comments
Blue Mountain, ON, Conditions Report: Testing Out Alterra’s New Reserve Pass Report from Friday, December 26, 2025 Whether you love it, hate it, or are just hearing about it for the first time, Alterra’s Reserve Pass is likely here to stay. But if you don’t know what the Reserve Pass is, it takes a slightly different appearance at a variety of Alterra ski resorts, generally encompassing a dedicated priority lift line […] Conditions Report Liam Abbott | February 2, 2026 0 Comments
Alterra Offers Ikon Passholders Up to $60 in Mountain Credits to Encourage Ski Visits Alterra Mountain Company is offering select Ikon Pass holders up to $60 in on-mountain credits as Colorado’s ski season continues to struggle with unusually low snowfall, according to reporting by Denver7. An email sent to some passholders this week offers $20 in credits for each day skied at U.S. Ikon resorts, for up to three visits between now and February […] Industry News Martin Kuprianowicz | January 29, 2026 0 Comments
Ski Butlers Launches Quiver at Six Alterra Mountain Company Destinations Ski Butlers, the global leader in ski and snowboard rental delivery, announces the launch of Quiver, a new ski membership program that redefines how skiers access premium gear on the mountain. Rolling out at six Alterra Mountain Company destinations–Mammoth Mountain and Palisades Tahoe in California; Deer Valley Resort in Utah; Steamboat and Winter Park Resort in Colorado; and Stratton in […] Industry News Press Release | January 20, 2026 0 Comments
ShipSkis Announces Expanded Multi-Year Partnership with Alterra Mountain Company as Official Shipping Partner of the Ikon Pass ShipSkis today announced an expanded multi-year partnership with Alterra Mountain Company. ShipSkis has been named the company’s Official Shipping Partner of Ikon Pass and participating Alterra Mountain Company destinations through 2028. Building on a successful program launch, the partnership introduces new ways for guests to move more easily between the mountains they love. Through ShipSkis’ door-to-door shipping services for skis, […] Industry News SnowBrains | January 7, 2026 0 Comments
Alterra Mountain Company’s Kids Ski Free Week at 15 North American Ski Destinations Begins Today From December 6 through December 12, 2025, kids will get up to seven free lift tickets at 15 of Alterra Mountain Company’s North American mountain destinations to use during Kids Ski Free Week. Related: Ikon Pass Offering 50% Off Friends & Family Tickets for the 2025-26 Winter Season Participating destinations include: Steamboat, Winter Park Resort and Arapahoe Basin in Colorado; […] Industry News SnowBrains | December 6, 2025 0 Comments
Alterra Introduces New Mountain Safety Team at Steamboat Resort, CO Steamboat Resort is Alterra’s self-proclaimed flagship resort with 3,741 acres of terrain across nearly 3,700 feet of vertical. As such, Steamboat will be the first of Alterra’s resorts to add a mountain safety team, following others in the industry like Copper Mountain, CO; Jackson Hole, WY; and Killington, VT. While most of the mountain safety team will likely not have […] Industry News Alex Wadel | November 26, 2025 0 Comments
Alterra and Responder Alliance Are Joining Forces to Enhance Mental Health in the Ski Industry Alterra Mountain Company and Responder Alliance are joining forces to enhance mental well-being and resilience in the ski industry. Alterra’s Ikon Pass gives skiers and riders access to over 60 unique destinations in 11 different countries, over 7,000 trails, and 180,000 skiable acres. Responder Alliance provides training and guidance to manage the risk of burnout and traumatic stress injury in high-risk occupations. […] Industry News Gregg Frantz | October 23, 2025 0 Comments
Are ‘Premium Ski Pass Add-Ons’ Coming to More Alterra-Owned Resorts? Recently, at a number of Alterra-owned ski areas, we have seen the emergence of premium “Reserve Pass” options, giving guests the ability to skip lift lines and access exclusive amenities for an additional fee. At Sugarbush, Vermont, the Reserve Pass is a $2,000 seasonal add-on to an existing Sugarbush or Ikon Pass. It includes priority lift access on the Super […] Industry News Brent Glogau | October 17, 2025 0 Comments
Alterra Mountain Company Announces Over $400 Million in Upgrades Across its North American Resorts Today, Alterra Mountain Company, the world’s premier mountain operating company, announces its continued commitment to the guest, employee, and community experience with a capital investment program of over $400 million. The investments are focused on the evolution of Deer Valley Resort in Utah, on-mountain enhancements across the portfolio, and employee benefits. 2024 Investment: Alterra Mountain Company to Invest Over $300 […] Industry News Press Release | September 9, 2025 0 Comments
Alterra Mountain Company Releases Its 2024 Impact Report Alterra Mountain Company has released its third annual Forward Stance Impact Report, championing its ongoing commitment to Social Responsibility. Organizing around four key pillars–People, Planet, Community, and Responsibility–the Forward Stance platform is designed to support the company’s employees, communities, and partners across its portfolio of North American mountain destinations. “Since Alterra Mountain Company was formed seven years ago, we’ve embraced […] Industry News Press Release | April 10, 2025 0 Comments
Steamboat, CO, Report: An Alterra Heavyweight that is a Glimpse into the Future of Skiing Report from Wednesday, February 19, 2025 When Aspen Skiing Company bought Steamboat in 2017, they could envision what Steamboat’s future was capable of becoming. In the past eight years, Aspen Skiing Company, now via Alterra Mountain Company, have brought Steamboat’s full potential to fruition with over $200 million dollars in investments to transform this ski resort into one of the […] Conditions Report Liam Abbott | February 25, 2025 0 Comments
Alterra Mountain Company Names New Chief People Officer and President & Chief Operating Officer, Experiences Division Denver, Colorado, February 24, 2025—Alterra Mountain Company has announced key additions to its executive leadership team, with Diane Neville appointed Chief People Officer (CPO) and Will Forbes appointed President and Chief Operating Officer, Experiences Division. “We are very excited to add these talented leaders to crucial roles within our growing company. They will each have a direct impact on our […] Industry News Press Release | February 24, 2025 0 Comments
Alterra Mountain Co. Looking to Link Together Big Bear and Snow Summit Resorts, CA Snow has been slow to blanket Big Bear, California, this year, but big changes are on the horizon for the area’s interconnected ski scene. Bear Mountain, a cornerstone of Big Bear Mountain Resorts, has introduced its first new chairlift in three decades: the Midway lift. This high-speed, six-seat marvel carries skiers over 2,500 feet in as little as 2.5 minutes […] Industry News Brent Glogau | December 19, 2024 3 Comments
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