[VIDEO] Pro Freeskier Hedvig Wessel Pulls Airbag After Getting Caught in Avalanche View this post on Instagram A post shared by HEDVIG WESSEL (@hedvigwessel) Norwegian Freeskier Hedvig Wessel has shared on social media the first and only time she has pulled her airbag after getting caught in an avalanche. First time I pulled my airbag⚠️ I want to share this line with u, first of all to show some of […] Avalanche AvyBrains | April 7, 2023 0 Comments
Freeride World Tour Announces Wildcard Athletes Last Tuesday, November 14, 2023, the Freeride World Tour (‘FWT’) announced 13 wildcards for the 2024 season. Wildcard spots were awarded to athletes who deserved a spot on the tour but did not qualify the traditional way. Four wildcard spots were given in the Ski Men and Ski Women categories. Snowboard Men added three wildcards and Snowboard Women added two. […] Industry News Jeremy Thom | November 20, 2023 0 Comments
[VIDEO] Matchstick Productions Flips the Script With Official Trailer for ‘The Land of Giants’ The story of man vs. mountain is one that has captured our imaginations for centuries. But what if MSP flipped the script? What if, instead of focusing on the human element, we took a closer look at the mountains themselves? Related: [VIDEO] SnowBrains Drops Eastern Sierra Ski Project Highlight Video: 21 Lines and 77k Vertical in 2-Months That’s the premise […] Movie Trailer SnowBrains | August 23, 2023 0 Comments
Peak Performance Introduces Second-Hand Platform ‘WearAgains’ to Help Minimize Environmental Footprint In this day and age of companies pushing consumers to purchase new and improved snow gear each year, Swedish brand Peak Performance is thinking outside the box and focusing instead on sustainability. ‘WearAgains’ was introduced last year as a buy-and-sell concept of new or lightly used clothing at their flagship store in Stockholm, Sweden. Essentially acting as a centralized re-sale […] Industry News John Cunningham | June 5, 2023 0 Comments
[VIDEO] Official Trailer for This Winter’s Warren Miller Movie – Daymaker This season, get ready to free your mind and leave it all behind. A killer storm cycle in the Monashees. Adaptive backcountry riding like you’ve never seen before. The ultimate grass skiing run. Alaska (twice). Come along for the biggest days with Karl Fostvedt, Michelle Parker, Katie Burrell, Daron Rahlves, and more in the 73rd annual Warren Miller film. Then […] Movie Trailer SnowBrains | September 15, 2022 0 Comments
The Sister Summit: A New Women’s-Only Freeski Competition Launching This Winter To kick off the upcoming winter season in style, pro skiers Lexi DuPont and Hedvig Wessel along with pro snowboarders Fanny Avril and Leanne Pelosi are hosting the first ever Sister Summit. The Sister Summit 2022 will bring together top female skiers and snowboarders from around the world for a week of riding and workshops to redefine together the standards of […] Industry News Nick DeRiso | August 24, 2022 0 Comments
VIDEO: Matchstick Productions’ “The Stomping Grounds” – Official Trailer For decades, the pursuit of adventure, deep powder and massive spines has taken professional skiers like Mark Abma and Michelle Parker to the far reaches of the globe. As skiers, the desire to seek more and to escape is ingrained in our DNA. But that doesn’t mean our immediate surroundings don’t possess their own special treasures. Presented by Toyota, Matchstick […] Movie Trailer SnowBrains | August 23, 2021 0 Comments
2021 Freeride World Tour Champions Crowned View this post on Instagram A post shared by Freeride World Tour (@freerideworldtour) And that’s a wrap! The 2021 Freeride World Tour is completed and winners have been announced at Xtreme Verbier in Switzerland. They are: Marion Haerty (FRA – Snowboard Women) Victor De Le Rue (FRA – Snowboard Men) Elisabeth Gerritzen (SUI – Ski Women) Kristofer Turdell […] Industry News SnowBrains | March 23, 2021 0 Comments