Indy Pass Unveils New Logo, Website, and Physical Pass GRANBY, COLORADO – Indy Pass announced the launch of a new visual brand identity today. A new logo, website, and the first-ever physical pass further distinguish the Indy Pass from other multi-mountain products and will provide a more straightforward and recognizable brand. Leading the way is Indy’s new logo. Instantly recognizable with the bold colors of Indy red and Indy […] Industry News SnowBrains | November 22, 2023 0 Comments
New Van Deer Race Ski Logo Not Approved by FIS With less than a month left until the FIS Alpine season opening in Sölden, Austria, bad news has emerged from Austrian ski brand Van Deer. The brand, founded by former ski racer Marcel Hirscher in a joint venture with Red Bull has been told this week that the new logo is also not deemed compliant and sponsored racers will be […] Industry News Julia Schneemann | September 29, 2023 1 Comment
Van Deer Skis Resolves Drama Around Red Bull Logo Austrian ex-ski racer Marcel Hirscher’s ski brand Van Deer has been embroiled in a clash with the International Ski & Snowboard Federation ‘FIS’ during the 22/23 season over the logo displayed on the skis. Marcel Hirscher had gone into a joint venture with Red Bull for the Van Deer brand and the skis were launched last year with much fanfare. Van […] Industry News Julia Schneemann | July 17, 2023 0 Comments
Ski Austria Releases New Logo — And Suffers Ridicule Ski Austria unveiled its new logo on March 30, 2023, and has been using it on all communication, websites, and representations since April 3, 2023. The new logo was designed by Scholz & Friends, one of Europe’s largest advertising agencies. The press release by Ski Austria stated that the new logo came in conjunction with the streamlining of the name […] Industry News Julia Schneemann | April 12, 2023 0 Comments
Hunter Mountain Ski Area, NY, Suing Nearby Lodge Owner for Using Resort’s Logo Without Permission Vail Resorts owned Hunter Mountain ski area, NY, is suing a nearby lodge owner for using the mountain’s logo to promote their own unaffiliated business, the Times Union reports. The federal complaint Hunter Mountain Ski Bowl, Inc. v. Mountain Creek Inn A/K/A Hunter Mountain Resort LLC and Valentina Glebova was filed last month. The complaint alleges that the nearby Mountain […] Industry News SnowBrains | January 10, 2022 0 Comments
Aspen Snowmass Ski Company Announces Logo Change Ahead of 2021-2022 Season This morning (August 13, 2021), the Aspen Snowmass Ski Company announced a logo change from their infamous Aspen leaf design to a more minimized version of the same logo, with the promise of more to come… What could that be? Industry News Clay Malott | August 13, 2021 0 Comments
Crystal Mountain, WA Unveiled a Brand New Logo Yesterday Washington’s biggest ski resort, Crystal Mountain, has had a busy summer season. As well as spending $4.6 Million on improvements, largely to improve the customer experience, they have also been working on rebranding and a new logo. Which they unveiled yesterday. Related: The Legendary RV Culture of Crystal Mountain, WA’s B-Lot WE HAVE A NEW LOGO Crystal Mountain’s logo is based […] Industry News SnowBrains | October 10, 2019 2 Comments
Colorado Unveils New More Colorful State Logo Colorado has a new, more colorful state logo. Gov. Jared Polis unveiled the image, modeled on the design of the state flag, to reporters Tuesday at the state Capitol. It will replace the green snow-topped triangular mountain that debuted in 2013 at a cost of $2.4 million. Polis said the new image was developed internally at no additional cost and has […] SnowBrains | March 27, 2019 0 Comments