“Flyin’ Brian” Rice Competes in World Cup and Has High Hopes to Soar Into Olympics “Flyin’ Brian” Rice competed in the FIS Snowboarding Big Air World Cup in Chur, Switzerland this past October. The seventeen-year-old is confident he will become the first black snowboarder on the US Olympic team according to an article written by Shauna Farnell in the New York Times (2021). In the Chur World Cup, he placed in the middle of the […] Industry News Ashley Reidy | October 31, 2022 0 Comments
Beijing 2022 Most Watched Winter Olympics Ever The International Olympic Committee ’IOC’ released its marketing report on the Beijing 2022 Winter Olympics this week. The report analyzed the Winter Games from a commercial angle and celebrated sporting achievements. The IOC is a privately funded organization that relies on commercial partners’ contributions to stage Olympic Games. Selling media rights is the single most important source of revenue for the […] Olympics Julia Schneemann | October 27, 2022 0 Comments
International Olympic Committee Postpones Decision on 2030 Winter Olympics Host City The International Olympic Committee has announced that its decision on a host city for the 2030 Winter Olympics and Paralympics will be delayed until at least September 2023. Candidate cities: Salt Lake City; Sapporo, Japan; and Vancouver, Canada, all of which have previously hosted a Winter Games, will have to wait until next fall for a final decision. The postponement […] Industry News Nick DeRiso | September 13, 2022 1 Comment
United Kingdom Cuts Snowsports Funding After ‘Disappointing’ Performance in Beijing Winter Olympics The UK had its best start to the 21/22 season in decades with Dave Ryding famously winning the Kitzbühel FIS World Cup men’s slalom race in January of this year. It was the first time since 1931 that a Brit has won the famous race on the Hahnenkamm run, also known as the “Streif,” and, in fact, the first time […] Industry News Julia Schneemann | August 8, 2022 2 Comments
3 Brand New Skiing Events Added to the 2026 Winter Olympics The 2026 Winter Olympics in Milano Cortina, Italy, just got three new events. They are: Men’s Freestyle Skiing Dual Moguls Women’s Freestyle Skiing Dual Moguls Women’s Ski Jumping Large Hill The three new additions come after the International Olympic Committee (IOC) announced last summer that ski mountaineering would debut at the 2026 Cortina Games, along with several new non-FIS events […] Industry News Martin Kuprianowicz | June 27, 2022 2 Comments
Olympians Lindsey Vonn and Ted Ligety Pushing for 2030 Olympics to Return to Salt Lake City, UT Round two? There’s a movement right now by some of history’s best skiers to have the Olympic Games return to Salt Lake City in 2030. Last Friday, Olympian Lindsey Vonn traveled to Lausanne, Switzerland with other representatives from the Salt Lake City-Utah Committee to talk with the International Olympic Committee (IOC) about the bid for the 2030 Games to be […] Industry News SnowBrains | June 23, 2022 0 Comments
[OLYMPICS] Eileen Gu Makes Olympic History After Winning Gold Yesterday Eileen Gu made history yesterday by becoming the first freeskier to pick up three medals at the same Winter Games when she won gold in the women’s halfpipe. Related: [VIDEO] San Francisco, CA’s Eileen Gu Wins Gold in Women’s Big Air With Double Cork 1620 Gu, 18, threw down a 93.25 on her first run before going even bigger to score 95.25 […] SnowBrains | February 18, 2022 3 Comments
[OLYMPICS] Mikaela Shiffrin “Feels Like a Joke” After 3rd Failure to Finish at Beijing 2022 Winter Olympics After a solid run in the downhill portion of the Alpine combined event at the Beijing 2022 Winter Olympics put her just 0.56-secs off the lead, Mikaela Shiffrin missed out on a medal again after failing to finish the slalom portion. Shiffrin, 26, skied out of the slalom after losing her balance at the tenth gate. Unable to regain it, […] Olympics SnowBrains | February 17, 2022 0 Comments
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