Porsche Collaborates with HEAD & Norrøna for 2025-26 Season Winter Equipment The 1965 Porsche 911 Targa was neither a convertible nor a coupé; it was a completely new concept as the first open-top vehicle with a fixed safety roll bar and an unprecedented driving experience. The open design of the Porsche 911 Targa was only made possible thanks to the now iconic Targa bar. This has been incorporated into the design […] Press Release | September 10, 2025 0 Comments
Porsche x Head Collaboration Just in Time for the Holidays If buying a new Porsche fresh off the lot is not in this year’s holiday budget, you can at least treat yourself to new Porsche x Head skis and gear. The full lineup of products designed collaboratively by Porsche and Head showcases exactly what happens when two speed-oriented powerhouses join forces. From jackets to skis you can look and feel […] Industry News John Cunningham | December 7, 2023 0 Comments
‘Next Level’ Ski Racing: Porsche Announces Partnership with HEAD to Develop New Ski Design Out Fall 2022 Exciting news to share as Porsche announces their new partnership with sporting goods company HEAD to develop a winter sports line that includes; apparel, poles, visor helmet, travel bag, but most importantly… a new ski series. Just wait until you hear what the new Porsche/HEAD team has planned! Porsche’s Lifestyle Brand Concept First introduced in 1972, Porsche Design had the […] Industry News Ryan Kime | July 11, 2022 2 Comments
VIDEO: Porsche Recreates Classic 1960s Ski Jump Picture Svindal’s daring leap over a Porsche Taycan. Related: Friday Fun: World’s Most Dangerous Sport 1955: Ski Racing Behind Porsches Going 100 MPH Ski racer Aksel Lund Svindal makes a daredevil jump over a Porsche – just like his Austrian predecessor Egon Zimmermann, who sailed over a Porsche 356 in the early 1960s. The world-famous photo stands for the courage to […] SnowBrains | September 20, 2021 0 Comments
That Time Porsche Made A Ski Bike Many may not even be familiar with what a ski bike is, but it is pretty self-explanatory – it’s a bike with skis instead of wheels. The alternative method to getting down the slopes has been around for decades, although it has never really taken off. But back in 1970, the car company Porsche partnered with the manufacturer Arova in […] Liam Abbott | March 25, 2021 0 Comments
Friday Fun: World’s Most Dangerous Sport 1955: Ski Racing Behind Porsches Going 100 MPH “The skiers who’ve decided that shere gravity doesn’t give them enough kick, hitch themselves to motorbikes and cars and take the fastest way home. Speeds of up to 100 miles per hour have been reached. Little wonder that it’s know as the most dangerous sport in the world.” Watching this will make you applaud the human spirit. No, this sport […] SnowBrains | September 13, 2013 5 Comments
[PHOTOS] The Birkin of Skis: $18,600 Hermès “Off-Piste” Skis Offer Racing Stability and Luxury Craft Hermès has released a pair of alpine skis combining premium materials, refined artistry, and racing-inspired design. The “Off Piste” skis feature a sycamore wood veneer enhanced by the “Jeu d’adresse” design from artist Evan Hecox. Crafted in France and aimed at skiers over 5’5″ tall of all skill levels, these skis meld aesthetic distinction with performance. Related: The Top 7 […] Gear SnowBrains | October 23, 2025 1 Comment
The Comeback of Statement Pieces: ELHO Collaborates with Graffiti Artist André for 2025-26 Season In the late 1980s, I owned what might be the most photographed jacket in family albums: a fluorescent ELHO bomber shell covered in tumbling neon stars. You could spot it from three lift towers away, and that was the point. I would match it with denim and matching neon ELHO snow gaiters—it was 80s perfection. After all, ski […] Industry News Julia Schneemann | September 29, 2025 0 Comments
Beginning of Ski Season Checklist: Get Yourself and Your Gear Ready The beginning of fall means many snow enthusiasts feel the nostalgic excitement of returning to the slopes in a few short months. However, before you dive into fresh powder and carve your way down the mountain, preparing yourself and your gear for the upcoming ski season is crucial. Last spring, we shared our End of Season Checklist: Care for Your […] Brains Brent Glogau | September 29, 2025 0 Comments
Norwegian Ski Racer Weds Longtime Girlfriend in Fairytale Wedding in Salzburg, Austria Last weekend, Norwegian ski racer Henrik Kristoffersen married his longtime girlfriend and mother of his son, Tonje Barkenes, in a joyful three-day celebration in Salzburg, Austria. Kristoffersen, 30, tied the knot with Barkenes, also 30, in their adopted home Salzburg, where they were joined by family and friends under sunny skies for a wedding filled with laughter, heartfelt vows, and […] Industry News Julia Schneemann | July 1, 2025 0 Comments
11 Top Ski Brands and Their Equivalent Automobile Brand Skis can feel a lot like cars, where some brands are built for speed and precision, others for comfort and versatility, and a few are just plain flashy. If you’ve ever wondered what your favorite ski brand would be if it were a car company or what it says about you, you’re not alone. Whether you’re a weekend cruiser or […] Laughs Brent Glogau | June 2, 2025 2 Comments
The 9 Greatest Ski Racers of All Time [Updated March 9, 2025] SnowBrains assembled a list of the ten greatest alpine skiers of all time for our readers. Only one of these ten athletes is still active; the other nine have all retired. To find a numerical measure, we created the ranking by the number of World Cup wins in alpine disciplines. In reverse order and starting with […] Industry News Julia Schneemann | February 23, 2025 5 Comments
[PHOTOS] Lamborghini Teams Up With CAPiTA and Union Bindings on Limited Edition $2,000 Snowboard CAPiTA Snowboards, Union Binding Company, and Automobili Lamborghini have collaborated to create a limited-edition snowboard and binding set, blending high-performance engineering with winter sports innovation. The CAPiTA Warpspeed | Automobili Lamborghini Snowboard and Union Falcor | Automobili Lamborghini Snowboard Binding were unveiled at Mongolia’s Lamborghini Esperienza Neve event. This collaboration aims to enhance the snowboarding experience by combining CAPiTA and […] Industry News Press Release | December 11, 2024 1 Comment
The Top 7 Most Expensive Skis on the Market If you are hunting for new skis to show off this upcoming winter and have endlessly deep pockets and money to blow, consider yourself in luck. Feel like turning heads with your Bentley or Balenciaga bases? Or flying past everyone on your Porsches while arching beautiful turns down the mountain? These skis will cost you an arm and a leg […] Laughs John Cunningham | November 19, 2024 1 Comment
[PHOTOS] More Early-Season Snowfall in the European Alps as More Areas Open for Skiing & Snowboarding Snowfall across the European Alps has brought some early-season delight to ski areas in Germany, Austria, Italy, and Switzerland. While it has been great news for ski resorts, some motorists got caught out by the early snowfall. The Flüela Pass in Switzerland, which connects Davos to the Engadin Valley, has seen almost half a meter (20 inches) of snowfall in […] Industry News Julia Schneemann | October 5, 2024 0 Comments
Record for Biggest Wave Ever Surfed Recently Set in Nazaré, Portugal German big wave surfer Sebastian Steudtner has surfed what might be the biggest wave ever measured at 28.57 meters (93.73 feet) in Nazaré, Portugal. The height was measured using state-of-the-art drone technology developed by Porsche Engineering and Team Steudtner. Official confirmation of the new record is still pending. Related: Biggest Wave Of The Year Ridden By Woman Was Controversial The […] Surf SwellBrains | April 22, 2024 0 Comments
Unveiling the World’s Best Ski Resort (According to Skiresort.Info) Skiresort.info, the world’s largest test portal for ski resorts, has given awards in 2023 for the best ski resorts world-wide. The award by Skiresort.info is highly regarded by ski and snowboard fans as well as by the ski resorts themselves and is awarded based on a metric of criteria to evaluate the best ski resort in the world. Evaluations are only done after an […] Industry News Julia Schneemann | July 30, 2023 0 Comments
Recycle Your Ski Boot: Sustainability Initiative by Blizzard-Tecnica Blizzard-Tecnica, a division of the Italian Tecnica Group S.P.A., launched a revolutionary ski boot recycling initiative in Europe in autumn 2021 called “RecycleYourBoots,” short ‘RYB’. More than just a lip-service promise to recycle, the division of the Italian ski and boot manufacturer actually devised an entire end-to-end project from collection, transport, and breaking down of materials to reusing the recycled […] Industry News Julia Schneemann | December 8, 2022 0 Comments
VIDEO: What Is Ski Biking? And Why Is It So Fun?! Ski bikes are becoming more common at ski resorts across Europe and in some parts of the U.S., but Claudine Haynes is on a mission to bring them to Alaska. Inspired by her love of the easy-to-learn sport, she is building her own ski bikes and even inviting strangers to her house in Eagle River, AK to try it out […] SnowBrains | April 13, 2021 2 Comments
Aspen to Enact Stage One Water Shortage Restrictions Due to Low Snow Not to beat a dead horse, but Colorado didn’t have the best winter in terms of snowfall. As with much of the mountain west, a large chunk of the water for the summer months comes from snowmelt. The city of Aspen, CO is looking to implement “stage one” water restrictions, asking residents to voluntarily reduce their usage by 10 percent. […] Weather Mike Lavery | May 10, 2018 0 Comments
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