Protect Our Winters Announces First Female CEO Protect Our Winters (POW) is a climate advocacy organization that was created in 2007 by professional snowboarder Jeremy Jones. Since POW was founded, the organization has blossomed into a worldwide network of more than 130,000 supporters. On January 16, POW announced that Erin Sprague, currently serving as POW’s Board Chair, will now succeed Torrey Udall and take over as Chief […] Industry News Luke Guilford | January 22, 2024 0 Comments
Protect Our Winters Honors U.S. Ski & Snowboard with Jake Burton Award U.S. Ski & Snowboard has been selected as the recipient of the esteemed Jake Burton Award by Protect Our Winters (POW). The award, won previously by companies like Burton, Strava, New Belgium, and more, was presented to U.S. Ski & Snowboard at POW’s Leadership Summit in Reno, Nevada, in September. Related: U.S. National Ski and Snowboard Hall of Fame Announces […] Industry News SnowBrains | October 2, 2023 0 Comments
The Locals Sale Teams Up With Protect Our Winters | Pop-Up Shops in Salt Lake City, UT, and Boulder, CO The Locals Sale has just kicked off another busy season and has two pop-up shops coming your way in Salt Lake City, Utah, and Boulder, Colorado. The Locals Sale is on a mission to inject some sustainability and inclusivity into a world where a lift ticket can cost almost $300 per day, and winter jackets and pants can run into the thousands. […] Industry News SnowBrains | October 24, 2022 0 Comments
Faction Unveils Eco-Conscious Limited Edition Touring Ski in Collaboration With Protect Our Winters (POW) Faction announced last week that their new limited-edition free-touring ski is now available in stores. The ski, a collaboration with Protect Our Winters (POW) is fully aligned with the non-profit’s climate recommendations and Faction’s need for top quality and performance. Related: VIDEO: “Roots” | Official Teaser for the Faction Collective’s Latest Ski Film If you look closely at the composition […] Industry News SnowBrains | October 19, 2021 0 Comments
VIDEO: Protect Our Winters Presents Common Ground, Narrated by Jimmy Chin No matter where we come from, the one thing that unites all members of the #OutdoorState is our love of the land. Related: Donald Trump Gave $5,000 To Protect Our Winters In 2014 It’s our common ground. And it’s why we must all make a plan to vote in this election. So, visit makeadamnplan.org. SnowBrains | September 3, 2020 0 Comments
A New ‘Protect Our Winters’ Report says Low Snow Years Cost the Industry $1-Billion and 17,400 Jobs It’s been a bad winter for the skiing industry. And more than just being a drag on weekend plans or limiting some resorts to operating with only a few runs (if any), low snow on the mountains is a big hit on the economy. People make fewer trips to the resort, which means resorts hire less staff. The local restaurants, […] Weather WeatherBrains | March 1, 2018 0 Comments
Swedish Brand CHPO Releases New Watch Collection in Charity Collaboration with ‘Protect Our Winters’ Each season, Swedish sunglasses brand CHPO creates a new collection where they donate 100% of the profits to a non-profit organization. The proceeds from this season’s FW17 range will go to Protect Our Winters, the group of professional athletes and industry brands that are committed to leading the way for positive climate change. From the official press release: Every season […] Gear Review Steven Agar | October 11, 2017 0 Comments
Donald Trump Gave $5,000 To Protect Our Winters In 2014 According to the NY Daily News, the Donald J. Trump Foundation gave $5,000 to Protect Our Winters in 2014, despite his claims that climate change is a “hoax.” This donation was recorded through tax records, which is a surprising entry in the tax forms of the Republican businessman’s nonprofit foundation. Trump has repeatedly stated that climate change and environmental management […] Industry News Chris Wallner | March 15, 2016 0 Comments