How Blizzard Tecnica’s Women 2 Women Initiative Has Redefined Skiing for Women Over the Past 10 Years A decade after its creation, Blizzard Tecnica’s Women 2 Women (W2W) initiative continues to shape the landscape of women’s skiing—not just through innovative gear, but through education, mentorship, and community. The program, which began in 2015, was built around one simple goal: listen to women skiers, design products, and provide opportunities that reflect their needs. According to a press release […] Industry News SnowBrains | October 9, 2025 0 Comments
Blizzard Tecnica Awards 2023 Hilaree Nelson Women2Women Education Scholarships, Empowering Women in Skiing Blizzard Tecnica is proud to announce the awards granted for the 2023 Hilaree Nelson Women2Women (W2W) Education Scholarship – their fourth annual scholarship for women looking to advance their education in snowsports. Over 550 women globally submitted applications, of which the brands selected 17 recipients, awarding over $20,000 in scholarships and Blizzard Tecnica equipment. Related: Hilaree Nelson Confirmed Dead as […] Industry News SnowBrains | April 10, 2024 0 Comments
Blizzard Tecnica Opens Applications for Hilaree Nelson Scholarship for Women in Snowsports Blizzard Tecnica is proud to announce the fourth annual scholarship for women looking to advance their education in snowsports – the W2W Hilaree Nelson Education Scholarship. Whether applicants are interested in avalanche safety, ski instruction, guiding, or other related coursework, the program welcomes applications from introductory courses up to top-level certifications, as to encourage all women skiers to pursue their […] Industry News SnowBrains | November 14, 2023 0 Comments
Recycle Your Ski Boot: Sustainability Initiative by Blizzard-Tecnica Blizzard-Tecnica, a division of the Italian Tecnica Group S.P.A., launched a revolutionary ski boot recycling initiative in Europe in autumn 2021 called “RecycleYourBoots,” short ‘RYB’. More than just a lip-service promise to recycle, the division of the Italian ski and boot manufacturer actually devised an entire end-to-end project from collection, transport, and breaking down of materials to reusing the recycled […] Industry News Julia Schneemann | December 8, 2022 0 Comments
Blizzard Tecnica Announces 2023 Women2Women Hilaree Nelson Education Scholarship The program aims to empower women through their passion for mountain sports Blizzard Tecnica is proud to announce the third annual scholarship for women looking to advance their education in snowsports, updated with a new name – the W2W Hilaree Nelson Education Scholarship – in honor of the fallen mountaineer, friend, and mentor. Whether applicants are interested in avalanche safety, […] Industry News SnowBrains | November 29, 2022 0 Comments
The Weight is Over: Tecnica Introduces Sub-1,000-Gram Touring Boots At last, an ultra-lightweight touring boot that prioritizes fit, performance, and customization for real skiers. After five years of prototyping and millions of vertical feet climbed, Tecnica is proud to introduce its first sub-1,000-gram boot collection: Zero G Peak. It’s a category the brand has patiently waited to join, because a hard rule was set in place from the very […] Industry News SnowBrains | January 21, 2022 0 Comments
No More Cold Feet: Tecnica Mach 1 95 W Heat Tecnica’s new boots are seriously stepping up the game this winter. The team over at Tecnica have really outdone themselves with this new technology. They have managed to blend a high-performance boot with an amazing new feature that adds a huge degree of comfort to an already amazing piece of gear. Meet the Mach 1 95 w/heat. The Mach 1 95 […] Gear Jason Ringenberg | November 30, 2018 0 Comments
Buying Women’s Skis Might Be Harder Than You Think Let’s face it, purchasing skis can feel overwhelming. What size, length, width, and flex pattern will suit your skiing style? What’s the difference between a 14m radius and a 17m radius? Does the construction really make a difference? Which is a better core, poplar or paulownia? Now imagine you’re a gal standing at the ski wall, trying to tell the […] Gear Aunika Skogen | May 8, 2026 16 Comments
Levi, Finland, Slalom World Cup Pre-Race Update: Who Can Prevent Shiffrin from Claiming Her 9th Reindeer? Mikaela Shiffrin is poised to complete her Santa-sleigh collection of nine Levi reindeer this weekend as the women’s Slalom World Cup returns to Finland. With Petra Vlhova still recuperating from her injury, the long-standing rivalry between the two best female Slalom skiers is suddenly left without its counterpart—like the Yankees without the Red Sox. Related: Mikaela Shiffrin Claims 98th Victory […] Competition Julia Schneemann | November 14, 2025 0 Comments
EU Commission Raids Headquarters of 3 Major Austrian Ski Brands in Alleged Price-Fixing Probe The European Commission has raided the headquarters of three of Austria’s biggest ski manufacturers—Atomic, Fischer, and Blizzard—over suspicions of illegal price fixing in the European winter sports equipment market. The coordinated operation, carried out just days before the Alpine Ski World Cup opener in Sölden, Austria, on October 25, struck at the heart of Austria’s ski industry. Investigators from the […] Industry News Julia Schneemann | November 1, 2025 0 Comments
Blizzard Launches Limited Edition Black Pearl 88 Skis Illustrated by Malia Reeves Austrian-Italian ski gear manufacturer Blizzard Tecnica is launching a special, limited edition run of its best-selling ski, the Black Pearl 88. Blizzard tapped Taos, New Mexico-based artist, ski patroller, and Women2Women (W2W) member Malia Reeves to illustrate the top sheet, making this collaboration her second with Blizzard Tecnica. Related: Blizzard Unveils Heartfelt Tribute to Hilaree Nelson with Limited Edition Ski […] Gear SnowBrains | October 28, 2025 0 Comments
Want to Ski DPS Skis? Give Them Your Old Setup—Any Setup Utah-based DPS Skis made headlines last year with its DPS Revive program, where skiers could send their used DPS skis back to the company to be recycled for credit towards a new pair of DPS skis. DPS then refurbished the used skis and put them up for sale, at an enormous discount. The program aims to cut down on waste […] Gear Zach Armstrong | September 4, 2025 0 Comments
11 Top Ski Brands and Their Equivalent Automobile Brand Skis can feel a lot like cars, where some brands are built for speed and precision, others for comfort and versatility, and a few are just plain flashy. If you’ve ever wondered what your favorite ski brand would be if it were a car company or what it says about you, you’re not alone. Whether you’re a weekend cruiser or […] Laughs Brent Glogau | June 2, 2025 2 Comments
Federica Brignone Dominates in Åre, Sweden, as Alice Robinson Retains Giant Slalom Crystal Globe Lead Federica Brignone delivered a dominant performance in the Giant Slalom in Åre, Sweden, on Saturday, March 8, taking victory with a combined time of 1:52.67. The Italian racer extended her incredible run in Giant Slalom, winning her eighth top-level Giant Slalom race in the past 12 months. Alice Robinson put down a strong second run to finish 1.36 seconds behind […] Industry News Julia Schneemann | March 8, 2025 0 Comments
Blizzard Revamps Zero G Collection, Introduces Women’s-Specific Models WEST LEBANON, NH (Feb 19, 2025)–Blizzard is proud to introduce the redesigned Zero G collection of touring skis, delivering even more control and security in the backcountry. With input from patrollers, athletes, and freeride-oriented backcountry skiers, the construction of new models leans on innovative uses of wood, minimizing the use of carbon fiber to ensure consistent, reliable performance through every […] Industry News Press Release | February 20, 2025 0 Comments
Blizzard Introduces New Frontside Collection: STORMBIRD Balancing performance and accessibility, Stormbird empowers frontside skiers to unlock their full potential. WEST LEBANON, NH (JAN 27, 2024): Blizzard is proud to introduce Stormbird, an all-new collection of system skis designed to balance performance and approachability for beginner to advanced frontside/all-mountain skiers. Ranging in waist widths from 82 ($899) to 72 ($499), the collection is intentionally designed to bridge […] Gear Press Release | January 30, 2025 0 Comments
Win a Once-in-a-Lifetime Radical Wellness Retreat at RED Mountain Resort, BC Are you sick and tired of the rise and grind lifestyle? Is the sound of your alarm clock bringing you one step closer to a full meltdown? The nine-to-five regime has left us trudging through the never-ending rat race of modern-day society, sucking the fun and joy out of our daily lives. Fear not, friends, our prayers have been answered. […] Featured Article Emily Crofton | November 4, 2024 0 Comments
Blizzard Releases New Black Pearl Collection, Reinforcing the Ski’s Legacy as ‘The Boss’ Blizzard is proud to introduce a brand-new collection of their iconic women’s all-mountain skis, the Black Pearl. One of the best-selling skis of all time, the Black Pearl has become known as a reliable, balanced ski that has transformed how women approach the mountain. While the construction and tech have been revamped with this collection, the spirit remains the same–still […] Industry News SnowBrains | September 3, 2024 0 Comments
Blizzard Accepting Grant Applications For up to $60,000 Raised From Hilaree Nelson Ski and Book Blizzard is thrilled to announce the raising of $60,000 from the sales of the special release Hilaree Nelson Limited Edition ski and children’s book, “Leader of the Pack.” This remarkable achievement reflects the community’s strong support and enthusiasm for honoring Hilaree’s legacy of inspiration, empowerment, and advocacy. With this achievement comes an initiative to distribute these funds to non-profits or […] Industry News SnowBrains | July 11, 2024 0 Comments
TechnoAlpin Subsidiary Xelom Launches Fully Electric Snowcat Italian snowmaking equipment manufacturer TechnoAlpin has officially launched a fully electric snowcat through its subsidiary xelom at its headquarters in Bolzano/Bozen, South Tyrol in Italy, on Wednesday, May 22. The first electric snowcat was delivered to the Dutch indoor ski center Snow World Zoetermeer earlier this year, in April 2024. With a charging time of just two hours, the electric […] Industry News SnowBrains | May 22, 2024 0 Comments
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