Industry News
Burton Snowboards is honoring its late founder, Jake Burton Carpenter, by offering free lift passes to resorts around the world. Jake passed away on 21st November 2019 after a battle with cancer.
The “A Day for Jake” campaign will allow riders to register for a pass that can be used on March 13 at one of 13 resorts. You need to register no later than March 8 and there are a limited number of tickets, so probably best to register as soon as possible.
Burton is also requesting anyone who claims a ticket to support its founder by wearing a “Jake” armband. These can be found at any of its stores, and the company has created a stencil that can be printed out and customized for anyone unable to pick one up in person.
Participating resorts are:
- Copper Mountain/Woodward Copper
- Bear Mountain, California
- Boreal/Woodward Tahoe, California
- Boyne Mountain, Michigan
- Summit at Snoqualmie, Washington
- Big Sky Resort, Montana
- Stratton Mountain, Vermont
- Cypress Mountain, British Columbia
- Avoriaz, France
- Absolut Park, Austria
- Laax, Switzerland
- Madonna Di Campiglio, Italy
- Seki Onsen Resort, Japan
Jake Burton founded Burton Snowboards in a Vermont barn in 1977, selling just 300 “Burton Boards.” The pioneer helped rocket snowboarding into the mainstream by marketing his boards at snowboarding events and campaigning ski resorts to allow snowboarders to use their lifts, according to the Colorado Snowsports Museum.
Over time, Burton Snowboarders would become one of the most recognized snowboarding brands in the winter sports industry, rode by Winter Olympic champions and everyday snowboarders alike. The man really changed the game. May he rest in powder.
