Ski Ad Platform Bringing More Digital Ads to Your Chairlift This Winter

SnowBrains | | Industry NewsIndustry News
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Winter Park Resort, CO, has had advertising on the Super Gauge since 2017. Credit: SnowBrains

Leveraging captive resort audience demand for current, relevant information, Edison Interactive serves up unique tool to deliver local advertising

Today Edison Interactive announced it is bringing its digital-out-of-home self-serve advertising solution to ski resorts in partnership with Alpine Media, the leading resort media system delivering content to chairlifts, gondolas, mobile apps, digital signs, and resort lodging. The platform, rolling out in time for the 22/23 ski and snowboard season, offers advertisers a rare and direct line of access to skiers and snowboarders alike.

Utilizing Alpine Media’s expansive network, “Ski Ad Manager” is a highly effective tool with immediate access to over 6,500 connected screens of inventory at ski resorts across the US and an ever-growing roster. The highly captive audience at ski areas presents an exclusive opportunity for advertisers: 100 percent viewability by a concentrated market of affluent, engaged audiences in an unsaturated environment.

“Skiers spend 75 minutes a day in gondolas and on chairlifts. We’re opening that up to local businesses to connect with this specific audience, and equally help the ski resorts strengthen their partnerships with local business communities.”

– Edison Interactive CEO Jeremy Ostermiller

Audiences are particularly engaged for a variety of reasons – skiers and snowboarders are served up immediate, pertinent information that reflects real-time changes in lift and run availability, weather, events, restaurant sites, and hours while on site. Ski Ad Manager’s inventory of digital displays reaches a variety of locations and delivers a consistent, branded content concept that accompanies guests from transit centers to gondolas, from slopeside lodges to base areas, and installed screens on chairlifts.

According to Europe’s Journal of Psychology, advertising is more successful when the audience is in a good mood – and assuming a majority of guests at a ski area are more joyful than the average audience, this is an especially ripe opportunity to create brand loyalists.

“Ski Ad Manager is a great path for brands to be a part of the memorable experiences that guests are creating on the mountain.”

– Alpine Media CEO Freddie Peyerl

With budgets starting at only $500, Ski Ad Manager makes it fast and easy to create and launch a campaign with advanced geofencing capabilities and options to target resorts nationwide, regionally, by state, or by singular resort locations. For more information or to start a campaign, visit

Credit: SnowBrains

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4 thoughts on “Ski Ad Platform Bringing More Digital Ads to Your Chairlift This Winter

  1. EPIC Pass IKON masses. Do as the corporations advertise. Spend sheeple spend! Drive up those real estate values.

  2. The carbide tip of my ski poles will take care of viewing screen. All we need is gapers watching the screen, going around the bullwheel and stopping the chair. NOPE, not on MY mountain

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