Industry News
Alterra Mountain Company Releases its 2025 Impact Report
Today, Alterra Mountain Company released its 2025 Forward Stance Impact Report, championing its ongoing commitment to Social Responsibility. Organizing around four key pillars – Planet, People, Community, and Responsibility – the Forward Stance platform is designed to support the company’s employees, communities, and partners across its portfolio of 19 North American mountain destinations.
Planet
In 2025, Alterra became the first U.S.-based ski company to have its greenhouse gas emissions reduction targets verified in conformance with SBTi. For the last several years, Alterra’s Sustainability leaders have worked to become one of 11,000 global companies to voluntarily align with the Science Based Targets Initiative (SBTi) Standards and Guidance and play its part in combating the climate crisis.
“Alterra Mountain Company takes its responsibility seriously to look out for our people, planet, and communities, and continues to lean into opportunities and challenges. We are committed to working within the Science Based Targets Initiative (SBTi) Standards and Guidance to advance us as far as we can go to help support the environment in which we operate and play,” Karen Sanford, Chief Legal & Social Responsibility Officer, Alterra Mountain Company said.
Alterra’s Forward Stance Impact Report details its progress towards the company’s SBTi verified 2030 Goals, which are:
- Alterra Mountain Company commits to reducing absolute scope 1 and 2 GHG emissions 50% by FY2030 from a FY2022 base year.
- Over halfway to goal.
- Alterra Mountain Company commits to increasing active annual sourcing of renewable electricity from 1.10% in FY2022 to 100% by FY2030.
- Nearly halfway to the goal.
- Alterra Mountain Company commits that 67% of its suppliers by spend covering purchased goods and services, and capital goods, will have science-based targets by FY2030.
- Over one-third of the goal.
Alterra’s multi-part strategy to achieve these verified targets spans renewable energy, electrification, snowmaking efficiency, sustainable design and construction, advocacy, and more. This year, the company published its first Task Force on Climate-related Financial Disclosures (TCFD) Report and highlighted a 32% reduction in market-based Scope 1 & 2 GHG emissions compared with last year.
- Related: Ski Industry Giants Shake Up Continues: Alterra CEO Jared Smith to Step Down After 2025-26 Season
People
Alterra continued to invest in its people, strengthening a culture of belonging, supporting mental well-being, and expanding opportunities for growth and development across the organization. Alterra’s Employee Resource Group (ERG) membership grew by 78%, reaching 530+ members across four ERGs. In addition, 87% of surveyed employees reported support for Alterra’s inclusion efforts. Team member well-being remains a continued focus, with 5,800+ mental well-being and resilience courses taken last year. Alterra advanced its suite of Peak Programs, expanding access to development opportunities and strengthening pathways for growth across all roles and career stages.
Community
Alterra Mountain Company continued to deepen its investment in the communities where it operates, supporting mountain community resilience, expanding access, and making mountain towns more livable for employees and residents alike. Key milestones included:
- Launching its first-ever health care program for seasonal U.S. employees, offering over 14,000 team members affordable essential medical coverage.
- Reaching 78% of the goal to renovate 1,000 beds and 50% progress toward developing more than 1,500 new beds by 2030.
- Total philanthropic giving exceeded $21 million, and 81,900+ skier visits were donated to support access for underrepresented communities, school groups, and local programs.
- The Alterra Mountain Company Community Foundation allocated $500,000+ to support emergency hardship relief and mental health initiatives across 13 mountain communities.
Responsibility
In FY25, Alterra Mountain Company advanced responsibility across its destinations by strengthening safety performance, reinforcing governance practices, and enhancing cybersecurity and data privacy protections. Following the rollout of resort-specific safety plans, Alterra achieved a 7% reduction in OSHA recordable injury rates. The company strengthened cyber and data protections and reinforced its ethical and responsible conduct companywide with 100% enrollment in required Alterra Essentials training and continued to provide a 24/7 anonymous employee reporting hotline, supporting accountability and continuous improvement.
For more information about Forward Stance, including its annual impact and progress reports, please visit www.alterramtnco.com/impact.
