Industry News
Snow Valley will Join Big Bear Mountain Resort, Creating a Three-Mountain Destination for the Ultimate Ski & Ride Experience
Alterra Mountain Company has closed on the purchase of Snow Valley Mountain Resort, adding another beloved Southern California destination to its portfolio of iconic year-round destinations. Snow Valley will join the operations of Big Bear Mountain Resort in Big Bear Lake, including Bear Mountain and Snow Summit, creating expanded access in Southern California and opening up new terrain to skiers and riders who call one of the three mountains home.
“The acquisition of Snow Valley Mountain Resort is a continuation of our ongoing mission to build a premier portfolio of great mountains in robust markets. As we do with all our destinations, we are excited to invest essential capital to enhance the on-site employee and guest experience to further strengthen our offerings to skiers and riders in Southern California.”
– Jared Smith, President & CEO, Alterra Mountain Company
Easily accessible from Pasadena, Santa Monica, Los Angeles, and San Diego, and located just 11 miles from Big Bear Lake, the new three-mountain experience will allow skiers and riders to progress from beginner to intermediate to expert terrain. With a focus on the beginning of that progression, Snow Valley features some of the region’s best beginner terrain, with award-winning learning centers and a shared dedication to exceptional guest service. The addition of the resort also means that skiers and riders will have access to Southern California’s only chairlift-serviced sledding area for enhanced snow play during the winter season.
“Snow Valley Mountain Resort has been a treasured destination since 1924, and together we will continue its incredible legacy. By becoming a member of the Alterra Mountain Company family of destinations, Snow Valley will continue to deliver exceptional guest experiences to ski and snow enthusiasts in Southern California, and beyond.”
– Kevin Somes, Vice President and General Manager of Snow Valley Mountain Resort
Alterra Mountain Company’s destinations offer premium ski, snowboard, and all-season activities for those who seek adventure and fun in the great outdoors. The 16 mountain destinations are spread throughout six states and three Canadian provinces: Steamboat and Winter Park in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort, and Snow Valley Mountain Resort in California; Stratton and Sugarbush in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Alterra Mountain Company also introduced the Ikon Pass for winter 2018/2019, which today offers skiers and riders access to more than 50 mountain destinations throughout the Americas, Europe, Australia, New Zealand, and Japan.
The Ikon Pass and Big Bear Mountain Resort season passes will be accepted at Snow Valley starting Monday, February 20, 2023.
Bad news for all riders, be prepared to have your pocket book picked. One of the last affordable areas will no doubt become another overpriced, over crowded, monopolized resort. Look what happened to Snow Summit. The riders experience will take a back seat to corporate interests. Also seems like a disregard of the public trust by the USFS. Bring back Anti Trust Laws, governmental accountability to the public and control of the land we own.
There goes another affordable option for local skiers and riders…..look for price jumps of what….25%? Sucks for the public….but as an iKon rider…..cool.
Probably means it won’t be on the Indy Pass any more…