Amer Sports Just Bought Armada Skis for $4.1 Million

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Amer Sports just bought Armada skis for $4.1 million.

Salomon.Amer Sports already owns Atomic, Salomon, Wilson Sporting Goods, Arc’teryxr, and Suunto.

“Armada was founded in 2002 by a group of professional skiers and the ski and snowboard photographer Chris O’Connell, with backing from British venture capitalists. Its founding team of owner-riders consisted of Tanner Hall, the late JP Auclair, JF Cusson, Julien Regnier, and Boyd Easley.” – Wikipedia

image: epic tv

Amer Sports Press Release:

by Amer Sports Corporation

Amer Sports acquires Armada, a US ski brand

Amer Sports Corporation acquires Armada, the iconic US ski brand, with annual net sales of approximately USD 10 million. The acquisition includes the Armada brand, Armada-branded products, as well as intellectual property and distribution rights. The transaction value is approximately USD 4.1 million, of which USD 2.5 million will be settled with cash. Armada will be integrated into Amer Sports Winter Sports Equipment business unit.

“The acquisition enables us to further accelerate especially in the US market where Armada has a solid presence. Further, the acquisition is synergistic, as we have already in the past collaborated with Armada through a joint manufacturing arrangement. We’re pleased to welcome Armada into our portfolio of strong, well-positioned brands”, says Michael Schineis, President of Amer Sports Winter Sports Equipment.

The acquisition has no material impact on Amer Sports 2017 financial results


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