Amp Human has announced details around a Next Generation formula of their signature product, PR Lotion, currently available for pre-order on Kickstarter. PR Lotion buffers lactic acid as it’s created, enabling athletes to work harder and recover faster.
Professional and recreational athletes are already using the lotion, including teams from the most recent Super Bowl and Stanley Cup. The original product has received over 400 five star reviews from athletes worldwide.
We’ve been using the product for over a year now and can confirm their claims are valid. We definitely feel we can stay out in the backcountry longer and suffer way reduced, if not non-existent, DOMS the following day.
“Our beta product has seen over 750,000 uses to date, including propelling some of the world’s best competitors to peak performance. This means we’ve had plenty of product feedback and opportunities to listen,” said Jeff Byers, Co-Founder, and CEO at Amp Human. “All of these learnings have been applied to getting the Next Generation formula right.”
Next Gen PR Lotion has the same technology and benefits as the beta version but is redesigned to look better, smell better and feel better. Next Gen PR Lotion will also come in a more neutral color and with improved packaging.
“Athletes everywhere love the product because it works,” said Erica Good, Co-Founder, and COO at Amp Human. “We’re thrilled to build upon our foundation, and look to a future where we help athletes everywhere achieve remarkable things.”
PR Lotion is the first and only lotion that utilizes sodium bicarbonate in a patent-pending absorption technology, allowing bicarb to be absorbed through the skin. Studies validate PR Lotion and show it delivers:
- 11% increase in lactate levels to help fuel muscles
- 25% increase in intervals completed to exhaustion
- 53% decrease in Delayed Onset Muscle Soreness (DOMS)
Athletes can do more of what they love with PR Lotion. Those who pre-order early will receive access to special offers and packages. Next Gen PR Lotion is available for pre-order now on Kickstarter.