VIDEO: Apple’s Stunning iPhone Ad Was Filmed With X-Games Competitors at Baldface Lodge, BC

Apple’s latest ‘Shot on iPhone’ ad takes place in the interior of British Columbia, Canada, at the Baldface Lodge, located in Nelson and features spectacular footage of four top competitors shredding untouched powder.

Follow past and present Winter X Games snowboarding competitors Red Gerard, Danny Davis, Kimmy Fasani, and Ben Ferguson as they explore untouched powder in the backcountry of the British Columbia Interior at the legendary Baldface Lodge.

This video was shot on iPhone 11 Pro and commissioned by Apple, and appears to have been assisted by Burton. The footage is composed of edits from four viewpoints: aerial views from helicopter or drone, fixed positions on the slopes, moving shots from fellow snowboarders, and point-of-view footage from the snowboarders themselves.

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