Aspen Skiing Co.’s The Little Nell Hotel Group announced Friday it has purchased 7-acres of vacant land at the base of Mammoth Mountain Ski Resort for development of a Limelight-branded hotel and residences, reports the Aspen Times. The Little Nell Hotel Group is a privately held hotel investment and management platform owned by Aspen Skiing Company.
“After an extensive process to narrow down and define our target market list for a Limelight hotel, Mammoth was chosen, among select others,” a spokesman told the Aspen Times.
It’s the first big splash for the hotel group, which was created as its own division in January 2019. At that time the hotel group revealed it was looking at opportunities in ski resorts and non-ski markets.
It hasn’t been determined yet how many hotel rooms or residences will be sought in the land-use approval process.
“We really like Mammoth as a market and it has the right elements to make for successful development, including a strong feeder market in Southern California and recent and forthcoming investments by Mammoth Mountain.”
There also will be associated commercial development. A Limelight Lounge will be a “signature amenity,” just as it is with the other Limelight hotels, he said. The proximity of the property to the base of Mammoth Mountain, the ability to develop the hotel from a “ground-up perspective” and a town that offers “a great sense of community and place, which is important to us in each of our Limelight hotels” were all reasons that the land acquisition made sense.