Aspen Snowmass, CO to Manage Skier Numbers With Cheaper Weekday Tickets

SnowBrains |
Aspen – Aspen Highlands – Buttermilk – Snowmass

While not requiring reservations, Aspen Snowmass, CO will still need to manage skier numbers during the upcoming Covid-season, and their recently released day ticket prices reveal just how they plan to do that.

The prices, released yesterday, show early and late season prices heavily discounted on weekdays in a deliberate attempt to encourage people to ski more during the quieter times.

“This ticketing strategy is similar to season passes, incentivize people to look at non-peak periods. That’s a market-driven incentive to manage capacity.”

– Skico spokesman Jeff Hanle

A single-day mid-week ticket will cost $149, and $164 for a weekend (Nov. 26 through Dec. 20) and late season (April 5 to April 18).

aspen, colorado, ticket prices,
Early (and late) season ticket prices. Credit: Resort website

The holiday season sees those prices rise to $199, seven days a week. The regular season, January through April 5th, sees a $15 difference between the weekday and weekend prices.

Planning ahead nets you a further 15% discount if you buy your tickets before December 4th, and also a guaranteed day on the mountain.

On their website, SkiCo does admit that if necessary, a reservation system will be implemented. Reservations may be required “based on prevailing state and local COVID-19 metrics as determined by health and government agencies. Should these metrics show an increased rate of community spread that initiates additional restrictions and regulations, we may implement a reservations system across all products”.

snowmass, trail map
Snowmass trail map

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