Prada has partnered with AspenX – Aspen Skiing Company’s experimental clothing and experience brand to celebrate the company’s 75th anniversary. The AspenX Prada line consists of three new jackets with designs for men and women that perfectly incorporate Prada’s Linea Rossa brand with AspenX founder Paula Crown’s vision.
Paula Crown, the artist and entrepreneur who developed the concept for AspenX, contributes a lot of her personal values to her business and art. Crown’s art is heavily concentrated in drawing, painting, video, and sculpture. Her pieces incorporate ideas including cutting-edge technology, social activism, collaboration, and a commitment to sustainability that inspire people to “channel creativity, impact others, and extend the conversation.” Crown was excited to partner with Prada to create this celebratory anniversary line:
“I’ve always been a Prada fangirl, and as we were thinking of potential companies to reach out to, they aligned with a lot of our values — they are family-owned, long-term-oriented, they believe in excellence. They had style and body knowledge and to add to what we had on the performance side.” – Paula Crown
Crown collaborated with Prada designer Lorenzo Bertelli to design the new products. The collaboration is the first of many to come, pulling inspiration from Crown’s previous designs for AspenX and Prada’s Linea Rossa activewear line. In addition to the collaboration with AspenX, Prada Linea Rossa separately sells skis, snowboards, goggles, helmets, and clothing. The Linea Rossa line features a bold red logo that seems like it should be distinguishable from miles away. This logo visibility was crucial in the design process, as the designers wanted the logo to be visible from a chair lift, mountain, or at après ski. The collaboration not only shows off that extremely identifiable Prada logo, but each design also incorporates Crown’s original graphics into each jacket.
The AspenX Prada drop consists of 6 products ranging in price from $1,970 – $5,400:
- Men’s and Women’s AspenX Prada Jersey Graphic Sweatshirt
- Oversized fit
- Heat-sealed zipper closure
- Internal and external heat-sealed seams for maximum warmth
- Men’s and Women’s AspenX Prada Nylon Graphic Jacket
- Waterproof, windproof, and thermal insulation using technical nylon to trap heat
- Padded and lined with Graphene to regulate body temperature
- Men’s and Women’s AspenX Prada Extreme Graphic Jacket
- Made with Extreme-Tex waterproof and windproof two-layer bonded fabric
- Outer layer made with recycled polyester
- Padded and lined with Graphene to regulate body temperature
These products will be sold at AspenX’s first concept store which will be located in the middle of Aspen’s Gondola Plaza. The store plans to launch on December 20th and will offer a selection of private label and co-branded products to choose from, luxury equipment rental services, and a spectacular food and drink menu.
