Mammoth Lakes, CA – Raising The Bar in Responsible Tourism Brought to you by Mammoth Lakes Tourism When envisioning the quintessential, unforgettable escapade in the mountains, whether it be sun-soaked or snow-covered, you may picture how that place might look, sound, or, better yet, feel. A serene, natural setting encompassed by awe-inspiring mountains, with crystal clear lakes, pine forests, and adventure at every turn. For this perfect paradise, look no […] Featured Article Emily Crofton | March 26, 2021 1 Comment
The North Face Pledges $7 Million Toward Supporting Diversity in the Outdoors For those who seek solace and chase our passions in nature, access to the outdoors is crucial to our everyday lives. Our love and reliability for outdoor recreation have been especially magnified through the challenges of 2020, providing many with the ability to exercise, explore, and spend time with others in a safe environment. Unfortunately, it has become apparent that […] Industry News Emily Crofton | October 23, 2020 1 Comment
Salt Lake City, UT New Airport Catering to Traveling Skiers Attention skiers and snowboarders looking to chase bottomless powder: the Salt Lake City International Airport is revamping their entire complex with traveling snow seekers in mind. The $4.1 billion reconstructions, complete with a new baggage system, terminal, and two new concourses, will not only expand one of the country’s busiest transit hubs but will also cater to the likes of […] Industry News Emily Crofton | October 15, 2020 0 Comments
Meier Skis: Handmade Skis From Colorado Trees Custom, handmade, and proudly produced in Colorado, Meier Skis have been gaining notable attention across the ski industry for their uniquely, sustainably-built products. Designing and manufacturing hand-crafted, high-performance skis since 2009, their focus is driven not only by the desire to create unique skis but to also utilize sustainable material right outside their doors. While many ski companies are striving […] Gear Review Emily Crofton | October 9, 2020 0 Comments
Tahoe City, CA Pilot’s Plane Goes down Off Coast, Search Becomes Recovery Effort An investigation involving a Cessna 182 Skylane airplane that reportedly crashed off the coast of Santa Barbara is now being treated as a recovery mission after search and rescue efforts were suspended. The lone occupant of the aircraft, 61-year-old Debra Nicholson of Tahoe City, Calif., lost communication with the Santa Barbara Airport Tower on Sunday, September 27th at approximately 7 […] Emily Crofton | October 1, 2020 0 Comments
5-Year-Old Twins Break Record For Becoming the Youngest to Summit Mount Shasta Mount Shasta, the infamous, 14,179-foot volcanic mountain located in Northern California, can be found on the bucket list of numerous mountaineers around the globe. To summit this majestic, towering peak, most experienced climbers dedicate weeks of training and acquire the necessary resources in order to successfully reach the top. From the fastest ascent to the number of times climbed, various […] Climbing Emily Crofton | September 21, 2020 2 Comments
Ski Town Property Prices Hit All Time High Following COVID Lockdown There is no question that the coronavirus pandemic has changed our daily lives and the way society functions. Millions of people have lost their jobs, businesses have been forced to shut down, and schools have drastically adjusted their educational approach. One of the most noticeable changes as a result of the virus has been the number of employees now working remotely. […] Industry News Emily Crofton | September 17, 2020 0 Comments
Professional Skier Raises Money to Fund Planting of 100,000 Trees Professional freeskier, Pete Oswald, is passionately fighting for vital reforestation efforts in Madagascar through a donation-based initiative called ‘Ski for Trees‘. As an influential presence in the ski industry, Oswald wanted to give purpose to his skiing and turn his love for the sport into a catalyst for positive change where it is needed most. With the campaign already proving to […] Emily Crofton | September 10, 2020 0 Comments