Ski Lift on Fonna Glacier Ski Resort, Norway, Buried by Over 30 Feet of Snow Fonna Glacier Ski Resort is located on the Folgefonna Glacier in Norway, and it is one of three summer-only ski areas in the country. The ski area plans to open for the season on May 17 this year. When the crew began work for the upcoming season, Mother Nature decided to play ‘hide the ski lift’. Â Buried by over 10 […] Industry News Luke Guilford | March 5, 2024 0 Comments
Updated Master Development Plan for Vail, CO, Includes Potential Lift Upgrades Vail Ski Resort is located in Summit County, Colorado, along with many other major ski destinations. Vail is loaded with 34 lifts, which include two gondolas that provide access to 5,317 acres and 3,500 vertical feet of skiing. Its immense size makes Vail the fourth-largest ski area in the United States. Vail has been developing its 2024 Master Development Plan […] Industry News Luke Guilford | February 29, 2024 0 Comments
A.I. is Hitting the Slopes. How Does That Look? For some, the words “artificial intelligence” get you absolutely amped, while for others, those two words provoke an uneasy feeling. Some companies are looking to capitalize on the A.I. technology in a new market: the ski industry. This technology could change the way skiers and riders use the ski lifts, buy gear, and master their skills. Related: Gear Review: […] Industry News Luke Guilford | February 23, 2024 0 Comments
French Start Up Aims to Help Skiers and Riders Avoid Long Lift Lines at Resorts with New ‘Waze’ Style App The Waze app is a popular app to shave minutes off your commute, but what about a Waze for skiing? A French startup is aiming to do just that. The Skiif navigation application relies on GPS and user data to tell skiers which chairlifts are crowded, where accidents have backed up traffic on the slopes, and other features. Related: 5 […] Luke Guilford | February 21, 2024 0 Comments
SkiCo Proposes to Expand Snowmass Ski Area, CO Big changes are coming to Aspen’s Snowmass Ski Area. From increasing the snowmaking production to potentially expanding terrain, SkiCo representatives updated the board on proposed amendments to the Snowmass Mountain Master Plan that was approved by the U.S. Forest Service in January 2023. Related: Arapahoe Basin, CO, Chief Teases Unreleased Master Plan – New Gondola, New Lifts, and Expansions – SnowBrains […] Industry News Luke Guilford | February 16, 2024 0 Comments
Imperfect Advocacy: Addressing The Climate Change Hypocrisy An upcoming film created by professional skier and Protect Our Winters (POW) Athlete Alliance member Amie Engerbretson, The Hypocrite, challenges the notion that winter sports athletes are hypocrites because they leave a large carbon footprint while chasing snow around the world, all while advocating for the climate. Although this film has yet to premiere, the message reflects a fundamental responsibility winter […] Industry News Luke Guilford | February 11, 2024 0 Comments
evo To Open its Second Hotel in Tahoe City, CA The outdoor retail and experiences company, evo, paved its way into the ski community as one of the first online retailers in the industry in 2001. Since then, evo has opened brick-and-mortar locations, created evoTrip Adventures, and recently spread its wings into the hotel industry. The first evo hotel, Campus Salt Lake, opened in 2022 in Salt Lake City, and now […] Industry News Luke Guilford | February 6, 2024 0 Comments
Why is That Tree Covered in Bras and Beads at the Ski Area? Every ski resort seems to have that one tree covered in bras, beads, boots, panties, and whatever people choose to toss on it. Many refer to it as the “panty tree.” There have been conflicting reports that debate when, where, and why panty trees came to be, so today, we must try to piece together the puzzle. Our earliest theory […] Brains Luke Guilford | February 5, 2024 5 Comments