Industry News
The indoor ski and snowboard facility—North America’s only year-round real-snow ski area—will celebrate National New Jersey Day with a one-day promotion. Guests wearing jeans can use the code #NJDAY at checkout to receive the discount.
- Related: Shredder Ski School Opens First Dallas Location, Bringing Indoor Winter Sports to North Texas
The promotion is a playful tribute to New Jersey’s history of casual, denim-clad skiing—a look once typical at local hills. Big SNOW’s team is leaning into that nostalgia, encouraging guests to show up in everything from vintage Levi’s to cargo jeans.
-
1
The 13 Largest Ski Resorts on Earth, Ranked by Size
-
2
Dolomiti Superski, Italy, Invests €100 Million in New Lifts, Slopes, and Snowmaking Ahead of 2026-27 Season
-
3
U.S. Ski Racer Breezy Johnson Blasts New FIS Ski-Weight Rules: “I Need Heavier Skis”
-
4
SnowBrains Forecast: Midweek Mountain Snow and Colder Air for Colorado
-
5
Strong El Niño Through March? The El Niño Ski Season Outlook Says It’s Likely
“New Jersey is loud, proud, and unapologetically bold just like skiing in jeans,” Amiana Tyransky said, Resort Marketing Manager at Big SNOW American Dream. “This is our way of giving a playful nod to a beloved Garden State custom and inviting guests to celebrate National New Jersey Day with some fun on the slopes.”
Located inside the American Dream entertainment complex, Big SNOW features 4 acres of climate-controlled slopes, a 160-foot vertical drop, and year-round snow for skiers and snowboarders of all levels. The resort is operated by SNOW Partners, also based in New Jersey.
More information is available at bigsnowamericandream.com.
