Industry News
After a brief and turbulent pause, Peak Skis is making a return, this time with a more measured approach and a clear acknowledgment of what went wrong. Founder and Olympic champion Bode Miller addressed the pause and return of Peak Skis with a candid apology, taking full responsibility for the company’s early missteps after its initial launch.
- Related: What’s Happened To Peak Skis?
Miller explains that while the vision and technology behind Peak were years in the making, the company moved too fast and underestimated the responsibility that comes with asking for trust and investment. With support from investors and experienced business leaders, Peak has since regrouped, slowed down, and rebuilt its structure. Miller emphasizes that the brand is now refocused on doing things the right way, committing to disciplined operations, quality products, and earning back trust through actions rather than words.
Here is the full note that was sent in a mass email to the company’s followers with the subject line of: “An honest note from Bode—and the return of Peak.”
Hello everyone, Bode here —I owe you complete honesty, and I owe you an apology.You may have heard that we had to bring Peak to a halt and step back to regroup. After a decade of dreaming about bringing our Keyhole Technology to market, we launched Peak Skis three seasons ago. It was a huge moment for me — and one I pushed forward with everything I had.What I didn’t fully appreciate — and what I deeply regret — is how much responsibility comes with asking people to believe in you, invest in you, and trust you. We pushed hard. We moved fast. And in doing so, we made mistakes. Serious mistakes. Some of you were disappointed. Some of you were frustrated. Some of you may have lost confidence in me and in Peak. That’s on me. No excuses.I’ve always been the guy willing to take massive chances and crash hard. It’s won me races, and it’s cost me races. This time, it cost me some of your trust — and that’s the hardest part for me to swallow.The good news is this: we didn’t walk away. We didn’t quit. And we didn’t ignore what went wrong.With the help of our investors and a couple of very strong business leaders, we’ve taken a long, honest look in the mirror. We’ve slowed down, rebuilt, and put the right structure in place so Peak can be the company it should have been from the start. Not hype. Not brash. No shortcuts. Just great skis, built the right way, and delivered the right way.Peak is back — more focused, more disciplined, and more committed than ever to doing things right.I know trust isn’t rebuilt with words. It’s rebuilt with actions. All I can say is that I’m fully committed to earning back your confidence, and I’m grateful beyond words to everyone who’s stuck with us, challenged us, and believed in what Peak can still become.More soon — and thank you for hearing me out.Best wishes,Bode
Whether Peak Skis’ second act succeeds will ultimately come down to execution, not ambition. Miller’s message makes it clear that this restart is less about hype and more about accountability, patience, and getting the fundamentals right. For a brand built by one of skiing’s most competitive and risk-embracing figures, the real test now is consistency and follow through. If Peak can match its technical vision with disciplined operations and reliable delivery, this comeback could mark a more sustainable chapter for both the company and the trust it’s working to rebuild.
We have reached out to Peak Skis for comment and to explain its new strategy in more detail.
As a small $500 investor in, and owner of a pair of, Peak Skis, it’s too bad I never received any communications from Bode/Peak, even this most recent. Good thing I get SnowBrains.
I don’t know why you didn’t get an email but both my wife and I received the above communication on Jan. 16th (via email.) We are also investors.
How can one consider purchasing a ski when you can’t demo the product.
Go to ski areas set up demos. Put the leg work in ,go where skiers are.
Warren Miller traveled to ski communities spent time as a road warrior .He believed in his product. Good Luck
They come fully guaranteed so you ski them and send them back if you don’t like them. I never needed to return my 88s, but I did send them back to Bozeman for a re-tune as I had bad luck with my local shop. They tuned and shipped them back free of charge.
I’d like to try the 78s next.
Brent Glogau, can you please post a link to the exact words you quoted by Bode? When I click the Instagram link you provided, I don’t see any of the words you quoted. So, does that mean Bode posted those words temporarily as a comment within his own larger post, but then he deleted his own comment later that same day? Or what? Where is the evidence that Bode ever expressed the words you quoted?
The words were sent by email. Apologies that this was not made clear.
When Chris Davenport confirms Bode paid him what he owes, then I’ll pay attention.
Looks like the still owe a bunch of athletes money. No comment on that?