Industry News
On February 10, 2024, Helly Hansen, the global ski and outdoor brand trusted by professionals, will take part in the third annual International Ski Patrol Day (ISPD) to recognize ski patrollers and their extraordinary work to keep resorts open, safe and fun for people of all ages and skill levels. All mountain-goers are encouraged to come together on this day to show their appreciation for patrollers; from sharing a high-five to Thank You messages and donations, there are endless opportunities on how to celebrate ISPD. In support, Helly Hansen will donate 5% of e-com sales and select retail store sales from February 10, 2024, to various ski patrol organizations internationally.
“At Helly Hansen, we take pride in outfitting over 55,000 professionals globally, including the unsung heroes of the mountain – ski patrollers. International Ski Patrol Day is an opportunity to express heartfelt gratitude for their unwavering dedication to safety. We’re excited to see how our initial introduction of ISPD in 2022 has now led to a growth in independent events hosted by global resorts in support of their patrol. As we approach ISPD 2024, we’re thrilled to continue hosting our own local events worldwide, as well as extending our support to ski and safety organizations, including FIPS and NWAC, through our give-back plan.”
— Joumana Løvstad, Chief Marketing Officer Helly Hansen
To further celebrate, the brand is offering additional resources featuring stories of patrollers – sharing a glimpse into their daily lives on the slopes, what it takes, and why they love it. Helly Hansen encourages you to celebrate ski patrollers in your region this ISPD, using #skipatrolday on social channels. Learn more about how to participate at https://www.hellyhansen.com/ski-patrol
