Industry News
BOULDER, Colorado (Feb. 26, 2025)–ORTOVOX, a global leader in mountain safety and alpine gear, proudly announces an exclusive partnership with American professional ski mountaineer and filmmaker Cody Townsend. Townsend joins ORTOVOX as an ambassador for innovative avalanche safety equipment, including the electronic avalanche backpack LiTRIC and the Diract beacon.
Renowned for his groundbreaking ski projects, such as the YouTube series The FIFTY Project and the new Fifty+, Townsend is a trusted voice in the freeride and big-mountain skiing community. Known for his exceptional athletic achievements, paired with a strong focus on safety, Townsend perfectly embodies ORTOVOX’s mission to protect mountain athletes through cutting-edge emergency equipment and targeted training initiatives.
“Since 1980, our driving force has been to make mountain sports safer while inspiring athletes around the world. With Cody Townsend, we’ve found a partner who embodies this mission through his projects and his authentic storytelling. We’re excited to use this long-term partnership to bring greater visibility to avalanche safety – especially within the freeride community,” says Christopher Junge, Head of Brand Marketing at ORTOVOX.
For Townsend, functionality is the key factor when choosing his gear: “ORTOVOX brings a unique, technologically advanced and sustainable approach to their product line,” says Townsend. “From the most innovative airbag system to intuitive and easy-to-use avalanche safety equipment, I truly appreciate what ORTOVOX brings to backcountry safety.”
The partnership between ORTOVOX and Cody Townsend sends a powerful message for the future, emphasizing their shared goal of making mountain sports safer and more responsible.
