Industry News
Due to a shortened 2019/20 ski season resulting from COVID-19, and cases continuing to rise in the US, skiers across the nation are skeptical of whether a season pass purchase is worth it. “Will I get as many days as usual? Will resorts even be open at all?”
In spite of the uncertainty of the upcoming season, Colorado ski resorts are taking some of the consequence of buying a season pass out of the equation by offering discounts for their 2020/21 season passes.
Ski Cooper of Leadville, Colorado is offering adult season passes for just $249 through the end of July, which is a 25% reduction from their 2019/20 pass cost.
Monarch Mountain in Chaffee County, Colorado is offering $30 off their 2020/21 season pass, which will now be offered at $449 for adults (or $399 to renew a 2019/20 pass) through July 31. They are also trying a unique approach to ease the uncertainty of next season. Monarch is “guaranteeing” 90 days of skiing, or refunds if they are not able to open for 90 days or more. For example, if Monarch is only open for 60 days, you would get a third of your money back.
Loveland Ski Resort along the I-70 corridor of Colorado is taking a different approach. Their season pass cost is identical to last season’s at $440, but are available through December 1 “so you have plenty of time to consider what is best for you and your family,” according to their website.
No one knows what next season will hold, but ski resorts are making things a little bit more certain by taking some risk out of season passes.
