Industry News
A 5 day closure of highway 410 leading to Crystal Mountain Resort, WA just cost the ski area upwards of $1 million in lost revenue. Four separate landslides ran across the highway, blocking entry to Crystal for almost an entire week and trapping about 125 workers at the mountain. During the time the road was closed Crystal Mountain suspended its lift operations. This was a major blow to the resort’s revenue stream and Crystal lost upwards of 7-figure digit revenue values according to it’s CEO.
“Weather gets in the way of your business at times. It’s our best friend and our worst enemy at different times,” said president and CEO of Crystal Mountain Frank Deberry.
A 5 day shut down hasn’t happened at Crystal Mountain in at least 10 years, and the impact was huge. Apart from not being able to spin its lifts or open the highway fo nearly a week, the ski resort lost power, internet, and phone services, KIRO 7 Local News reports. Thankfully, the resort has since reopened and skiers and snowboarders are back doing what they love.
“We’re just excited to be back in business,” said Deberry. Individuals who purchased lift tickets during the closure can bring them to Crystal’s lift ticket offices to be redeemed. With a busy weekend forecasted, Crystal wants to remind riders that weekend passes ought to be purchased in advance online through their website.
