After the massive success of its inaugural 21/22 DiorAlps collection, Dior has again released a DiorAlps capsule for the 22/23 winter season. Dior partnered with renowned sports brands to combine their iconic, elegant designs with the best in snowsports innovation. Helmets, ski masks, and body armor are made in collaboration with POC of Sweden. Jackets and ski pants are designed in partnership with Descente of Japan. Snowboards were created in cooperation with AK Ski of Switzerland.
Compared to the more understated designs from last year, which frequently used the signature Dior logo pattern in blue and white, this year’s men’s line is a deviation from the classic to a particularly bold and fun winter capsule. Designed by none other than Dior Homme’s creative director Kim Jones, who worked for eight years for Louis Vuitton before joining Dior in 2018, the 22/23 DiorAlps capsule is in a vibrant purple-pink-white-yellow color palette.
A signature element of the 22/23 winter capsule is the new diamond-shaped Dior logo instead of the classic ‘CD’ Dior logo, the ‘CD’ being short for ‘Christian Dior’, the name of the company’s founder. The new logo is prominently placed on the front of the snowboards and jumpers and sleeves of the jackets.
The fresh color palette combined with its striking patterns will make these pieces stand-out on the slopes of St. Moritz or aprés bars of Meribél and Courchevel. The pieces from the 21/22 season’s women’s line designed by women’s artistic director Maria Grazia Chiuri became instant collector’s items, especially in Asia, where 34% of the company’s sales come from.
Dior was founded in 1946 by Christian Dior in Paris and was acquired in 1984 by Bernard Arnault, who also heads LVMH. In its more than 75 years of operation, Dior has dressed the who-is-who from royalty to A-list celebrities. Many high-end fashion companies have ventured into ski-wear briefly, like Chanel or Prada. As these ventures are typically short-lived, items quickly become collector’s items, so why not invest in a statement piece from the DiorAlps capsule this season? Having partnered with top-end snowsports companies will ensure that all the DiorAlps pieces will be highly functional as well as fashionable.