Dior Launches 22/23 Wintersports Fashion Line ‘DiorAlps Capsule’

Julia Schneemann | | Industry NewsIndustry News
Dior snowboard
The Dior snowboard from the Dior-AK Ski collaboration, available in 59.5in and 60.5in for $7,200. It is also available in a more classic black and white pattern. Picture: Dior.com

After the massive success of its inaugural 21/22 DiorAlps collection, Dior has again released a DiorAlps capsule for the 22/23 winter season. Dior partnered with renowned sports brands to combine their iconic, elegant designs with the best in snowsports innovation. Helmets, ski masks, and body armor are made in collaboration with POC of Sweden. Jackets and ski pants are designed in partnership with Descente of Japan. Snowboards were created in cooperation with AK Ski of Switzerland.

Dior jacket
Hands down my personal favorite: the white down ski jacket by Dior and Descente with the vibrant diamond Dior logo (also available in pink and purple) for $5,200, picture: Dior.com

Compared to the more understated designs from last year, which frequently used the signature Dior logo pattern in blue and white, this year’s men’s line is a deviation from the classic to a particularly bold and fun winter capsule. Designed by none other than Dior Homme’s creative director Kim Jones, who worked for eight years for Louis Vuitton before joining Dior in 2018, the 22/23 DiorAlps capsule is in a vibrant purple-pink-white-yellow color palette.

A signature element of the 22/23 winter capsule is the new diamond-shaped Dior logo instead of the classic ‘CD’ Dior logo, the ‘CD’ being short for ‘Christian Dior’, the name of the company’s founder. The new logo is prominently placed on the front of the snowboards and jumpers and sleeves of the jackets.

The new Christian Dior logo: a diamond-shaped stylized ‘CD’ with DIOR in capital letters in the center. On top left: sweater $1,800, bottom left: sweater $1,350, middle: logo on sleeve of purple Dior Descente puffer jacket $5,200, right: Dior POC helmet $1,350, pictures: Dior.com

The fresh color palette combined with its striking patterns will make these pieces stand-out on the slopes of St. Moritz or aprés bars of Meribél and Courchevel. The pieces from the 21/22 season’s women’s line designed by women’s artistic director Maria Grazia Chiuri became instant collector’s items, especially in Asia, where 34% of the company’s sales come from.

POC and Dior
Goggles and helmet by Dior and POC, $880 and $1,000 respectively. I would pair these with an all black outfit to make the pink really stand out. Picture: Dior.com

Dior was founded in 1946 by Christian Dior in Paris and was acquired in 1984 by Bernard Arnault, who also heads LVMH. In its more than 75 years of operation, Dior has dressed the who-is-who from royalty to A-list celebrities. Many high-end fashion companies have ventured into ski-wear briefly, like Chanel or Prada. As these ventures are typically short-lived, items quickly become collector’s items, so why not invest in a statement piece from the DiorAlps capsule this season? Having partnered with top-end snowsports companies will ensure that all the DiorAlps pieces will be highly functional as well as fashionable.

Dior 22/23 DiorAlps Capsule
Dior 22/23 DiorAlps Capsule, picture: Dior.com


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