In this video, Shane murders and maims about eight people in order to get first chair at Squaw with his Volant Machete skis. This really shows how cool Volant was. They gave Shane full creative freedom with designing skis (Volant Spatula was the first reverse camber, reverse sidecut ski) and even creating their commercials.
Not many ski companies would go out on a limb (no pun intended) and produce a commercial like this. But, if it’s the freeride community they want, they’re nailing it. We love humor and Shane really implemented that in the freeskiing community. Nowadays, if you’re not kinda funny you certainly aren’t gonna be one of the bros.