As COVID has created unprecedented staffing challenges, ski resort staff are stretched to the limit and deserve our thanks.
The Indy Pass announced yesterday a campaign to bring attention to the struggles of the dedicated resort staffers who are steadfastly keeping the lifts turning. We encourage guests to show their appreciation to the snow industry’s essential workers and help them win an Indy Pass so they can have some fun too.
The 2021-22 ski season has been marked by the most challenging hiring and staffing environment ever faced by the industry yet chairlifts are still spinning and lodges humming. Despite staff shortages that have created tremendous pressure on resort operations, skiers and riders across the country have enjoyed a relatively normal season thanks to resort employees who are doing more with less.
The Indy Pass has launched the #LoveYourLifty campaign asking all resort guests to show their appreciation by posting a photo or story of anyone working at a ski area. Random Indy Pass winners will be selected each week through January from people who post AND their featured staff members.
“A smile and a pat on the back can make a big difference when you’re pulling a double shift. We appreciate anything our guests can do to acknowledge these hard-working heroes of the ski biz.”
– Pats Peak GM Kris Blomback
#LoveYourLifty Pass Giveaway
On Instagram, tag a photo or on Facebook, post a story about any ski resort employee that you wish to acknowledge, and tag it with #LoveYourLifty and the resort name. Indy Pass will select two winners on each platform – each one will get a 21/22 Adult Indy Pass for themselves and the employee they shout out.
The contest is open to all guests and staff at ANY US or Canadian ski resort.