Insta360 Link: The Powerful 4K Webcam Using AI to Redefine Remote Work

SnowBrains | | Gear ReviewGear Review

Today marks the beginning of a new chapter for Insta360 as they announced the launch of Insta360 Link, an AI-powered 4K webcam. 

Insta360 Link offers the powerful combination of premium image quality with a seamless user experience for business professionals, educators and live streamers. Equipped with 4K resolution and an industry-leading 1/2’’ sensor, Link delivers life-like image quality, detail, and high dynamic range in any lighting conditions. A 3-axis gimbal and built-in AI algorithms enable the webcam to always keep the user in the frame and respond to gesture controls. With versatile modes like DeskView and more, Insta360 Link is ready for any kind of remote work.

“Developing Insta360 Link was a natural evolution of our mission to help people share their lives. With the pandemic shifting work to our homes at an unprecedented rate, we saw the opportunity to help people ‘work from home’ better with our expertise in AI image processing. Link’s ultra-precise AI tracking algorithms and premium imaging hardware make communicating remotely more intuitive than ever before,” said JK Liu, Founder of Insta360.  

Insta360 Link is available to order from August 2, 2022, via and select retailers. 

Premium imaging

Insta360 Link offers best-in-class 4K Ultra HD resolution at 30fps, for online interactions that are true to life, with detail in all the right places. There are several resolutions and frame rates to choose from, as well as full settings customization for brightness, exposure, white balance, and more in the companion Link Controller software.  

Link’s 1/2” sensor puts it head and shoulders above many other webcams with similar resolutions. The larger sensor size means it captures far more detail, has a better dynamic range, and has stronger low light capabilities. This ensures a consistently perfect image in any room or environment.

A specialized HDR mode is also available to give greater balance between highlights and shadows in the image, ensuring the background isn’t blown out by a nearby window or another light source.

And blurry shots are a thing of the past thanks to True Focus. Link uses Phase Detection Auto Focus (PDAF) and auto exposure technology for near-instant focusing.

Work smarter with AI

“Insta360 Link is as much about the software as the hardware. Insta360 has been a pioneer in developing AI image processing technologies for 360 cameras since 2020, and we’re now bringing that expertise to a wider audience of people with Insta360 Link,” said Max Richter, Vice President of Insta360. 

Link’s AI-powered features make life easier for webcam users in a number of ways. The 3-axis gimbal lens uses AI tracking to follow the user’s movement, keeping them perfectly centered at all times. With automatic framing and zooming, there’s no need to manually adjust the camera during a call.

For adjustments from a distance, Link responds instantly to gesture control. Using simple hand gestures, users can enable AI tracking, zoom in and out, and activate other camera modes. No clicks necessary. 

Link’s advanced software also enables DeskView Mode, which allows users to quickly toggle between showing their face and their tabletop. Software algorithms level the perspective for easier viewing of documents, perfect for presenting during a video call or working out a math problem.

Specialized modes for improved communication

With so many potential use cases, Link has a series of specialized modes to give users every possible advantage when communicating online:

    • Whiteboard Mode: Enhance a designated whiteboard area to give students or meeting participants a much clearer view.
    • Portrait Mode: Live stream with a totally uncropped 9:16 view for optimal mobile viewing and better image quality.
  • Overhead Mode: Capture precisely level top-down views with Link mounted on a table stand, perfect for unboxing a product or sketching a design. 

When you’re done with your call, Link’s lens will automatically point downwards within 10 seconds of inactivity to maintain privacy protection.

Life compatible

From dual noise-canceling mics to block out unwanted interruptions, to easy mounting with a built-in screen clip and 1/4” mount, Link is designed to fit seamlessly into everyday work and life. For video calling, it’s fully compatible with Zoom, Microsoft Teams, Skype, Google Meet, and various other platforms on both macOS and Windows computers.

Available Now

Insta360 Link is available to order from August 2, 2022 via and select retailers. It retails for US$299.99, with the webcam, 4 reusable whiteboard recognition markers, a USB-C cable and USB-C to A adapter included in the box. 

You can purchase your new Insta360 Link by visting Insta360’s website HERE.


Video Resolution 4K@24/25/30fps, 1080p@24/25/30/50/60fps, 720p@24/25/30/50/60fps
Video Coding Format H.264 (all resolutions and frame rates), MJPEG (4K@24/25fps, 1080p all frame rates, 720p all frame rates)
Exposure Compensation ±3 EV
ISO 100-3200
Shutter Speed 1/8000-1/30s
White Balance 2000-10000K
Aperture F1.8
35mm Equivalent Focal Length 26mm
Fixed FOV DFOV 79.5°, HFOV 67°
Modes Portrait, Whiteboard, DeskView, Overhead
Digital Zoom Up to 4×
Autofocus  Supported at a distance of 10cm (4in) to ∞
HDR Supported for 1080p@24/25/30fps and 720p@24/25/30fps
AI Tracking  Supports with and without AI zoom
Audio Dual noise-canceling microphones
UVC 1.1
UAC 1.0
Button  1x touch key
Connectivity Via USB-C to USB-C cable (USB 2.0) or Type-C to Type-A adapter
Battery None
Power Consumption 5V/1A
Mounting Options 1/4″ mounting point for tripod mounting and a built-in clip for computer screen mounting
Dimensions 69×41×45mm (2.71×1.61×1.77in)
Weight 106g (3.73oz)
System Requirements Operating System: Windows 8 or later (Windows 8.1 or higher required for 4K); macOS 10.10 or later.

RAM: 2GB RAM or more for 1080p or higher; 1GB for 720p.

Operating Temperature 0°C to 40℃ (32°F to 104°F)

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