Industry News
JSX, the award-winning Dallas-based air carrier, and Alterra Mountain Company, the premier mountain destination group behind the world-renowned Ikon Pass, yesterday announced a strategic partnership designed to deliver unparalleled perks and elevated experiences for discerning ski and snowboarding travelers. Joining Ikon Pass Peak Perks as an aviation partner, JSX will offer exclusive travel benefits for the 2025-26 and 2026-27 seasons, providing a seamless journey from city skylines to snow-capped slopes.
Ikon Pass holders and Alterra guests will receive exclusive JSX flight offers through a dedicated booking environment, with additional excursion opportunities and curated experiences being rolled out at destinations across the country for Club JSX frequent flyer members. Dedicated to crowd-free, streamlined air travel for all, JSX customers receive at least two free checked bags each, and the air carrier allows skis, snowboards, and gear at no additional charge (size and weight limitations apply). JSX also permits medium-to-large dogs (up to 80lb) to fly in-cabin, unlocking a new paradigm in family travel.
“Our partnership with Alterra Mountain Company and Ikon Pass brings unmatched convenience to outdoor enthusiasts ready to get out of the airport and onto the slopes. With additional benefits to come for our Club JSX Members, this partnership sets the gold standard for premium travel experiences at an attainable price,” JSX Chief Commercial Officer David Drabinsky, said.
“At Alterra Mountain Company, we are continually seeking opportunities to enhance the experience for our many guests, on and off the mountain. JSX is an ideal partner that will offer our guests an exclusive discount on unique travel to Ikon Pass destinations this winter.With direct flights to Denver, Salt Lake City, Reno-Tahoe, and Taos, skiers and riders can enjoy seamless and convenient travel to a number of our premier mountain destinations,” Alterra Mountain Company Chief Commercial Officer, Lawrence Burka, said.
To receive up-to-date notifications of program offers, interested adventure seekers are encouraged to sign up for a free Club JSX account at www.jsx.com/club. Club JSX is JSX’s new loyalty program, offering flyers a suite of tangible benefits, including earning 5% of applicable base fares back as Rewards, which can be redeemed for discounts on future flights (terms and conditions apply).
