Legal Marijuana & Big Snow = Colorado Breaks Record with 12.6 Million Skier Visits in 2013/14

SnowBrains | | Industry NewsIndustry News
Colorado brings in extra green for making the green legal
Colorado brings in extra green for making the green legal

Colorado gets more skier visits than anywhere else in the USA.  This year, they broke their record amount of skier visits with 12.6 million skier visits this year.  What’s to blame?  Why so many visits?  Colorado ski resorts are blaming the big hyping of the legal marijuana laws and big snow this season.

Marijuana became legal in Colorado last year and this year, it became legal to sell it in stores in many ski towns including Telluride.  The media hyped up the Marijuana laws hugely.  As a result, Colorado became the first state in the Union to have true marijuana tourism.

Green skies in Colorado ski country.  Actually, locals report not noticing too much of a difference on the slopes.
Green skies in Colorado ski country. Actually, locals report not noticing too much of a difference on the slopes.

We were all curious how legal marijuana would affect Colorado visitation numbers.  I guess this answers that question…

Colorado takes in about 22% of all skier visits in the nation.  This year, they had a great snow year with many regions in Colorado receiving 150% of average snowfall.  Colorado had 4 ski resorts in the top 15 biggest snowfall totals in 2013/14.

Colorado grew their skier visit numbers 10% compared to last year.  Colorado is on fire.

Arapahoe Basin, CO got so much snow they have been able to stay open until June 22nd this year.
Arapahoe Basin, CO got so much snow they have been able to stay open until June 22nd this year.

Colorado Ski Country USA Press Release:  

Copper MountainColo. – June 12, 2014 – Colorado Ski Country USA (CSCUSA) announced today at the association’s 51st Annual Meeting that statewide skier visits totaled an estimated 12.6 million for the 2013/14 ski season, thereby making it the best season on record in the state. This estimation shows Colorado being up more than 10 percent compared to last season and more than 8 percent compared to the five-year-average.

“Seeing our visitation punch through the 12.5 million level and best our prior mark demonstrates the vibrancy of Colorado’s ski industry and the passion of our resident and visiting skiers and snowboarders,” stated Melanie Mills, president & CEO of Colorado Ski Country USA. “With two consecutive years of growth, momentum is certainly in our favor as our resorts continue to set the industry standard in terms of snow quality, skier safety and guest service.”

Colorado resorts outperformed the ski industry nationally, which saw the Pacific regions heavily impacted by drought. Colorado resorts also bested the growth rate of 6.4 percent in the Rocky Mountain region of the U.S. where snow conditions were more comparably favorable.

Owning 22 percent of the national skier market speaks volumes to the reputation of our state as the top ski destination. Visitors choose to come here because of what our resorts have to offer; superior skiing, easy access, resorts of every variety, and resort staff who provide unparalleled guest service,” said Mills.

CSCUSA’s 21 member resorts hosted an estimated 7.1 million skier visits during the 2013/14 ski season despite having faced challenges with skier traffic on state roadways and sensationalized media hype surrounding the new recreational marijuana law.

From the start of the season Colorado was in the national spotlight as media focused on the snow and the legalization of marijuana. All eyes were on the ski industry as the two stories unfolded during the ski season,” explained Mills.

Abundant early season snowfall and ideal snowmaking conditions in the fall prompted an October 13, 2013 opening for Colorado’s ski season. As snowfall continued, some resorts opened earlier than planned and opened more terrain earlier than usual.

“By Thanksgiving the ski season was off on a brisk pace backed by excellent early season conditions,” said Mills. “We got the word out that Colorado had snow and prime winter conditions, and that helped set up a robust holiday visitation period.”

In January and February, snow storms continued and were widespread across the state. During this time several factors kept visitors engaged in skiing and snowboarding: ideal snow conditions, enjoyable winter temperatures, positive economic news and the Winter Olympics.

“A variety of things came together to fuel mid-season visits and the results had major ski weekends bustling with guests, particularly Martin Luther King and President’s Day,” commented Mills.

Snowfall continued well into spring and bolstered Easter visitation despite the unfavorable late calendar date of the holiday. Healthy conditions allowed many resorts to extend their season or add additional weekends to their operating schedule.

“Overall it was a very positive season, we’re encouraged by the numbers and are hopeful this momentum continues,” said Mills.

Skier visits are the metric used to track participation in skiing and snowboarding. A skier visit represents a person participating in the sport of skiing or snowboarding for any part of one day at a mountain resort. These numbers are preliminary results and subject to final adjustments by CSCUSA members. The decision to release individual numbers is up to each individual resort.


Related Articles

7 thoughts on “Legal Marijuana & Big Snow = Colorado Breaks Record with 12.6 Million Skier Visits in 2013/14

Got an opinion? Let us know...