LINE Skis Founder Starts New Ski Company: “J Skis” | 100 Limited Edition Skis to be Sold This Fall

SnowBrains | | Industry NewsIndustry News
Jason Levinthal
Jason Levinthal

Jason Levinthal started LINE skis in his parent’s garage in 1995.  In 2006, he sold the entire ski line to K2.  He worked as Line’s Global Brand Director under K2 from 2006 until this past September, 2013.  Jason has now started his 2nd ski company:

J Skis

“September 20th 2013 I left those brands (K2) to start this company with a goal of operating at the speed of thought, designing & selling limited edition skis direct to you. I’ll start by taking the company itself from concept to skis in people’s hands in 8 weeks. . . “  – Jason Levinthal

The first ski being made by J Skis
The first ski being made by J Skis.  Mellow on top, crazy on bottom.

Jason has built 100 limited edition skis for Fall 2013 that are being sold for $540.  Only 100 skis will be sold this year.  The skis will be shipped on December 17th, 2013.  To sign up to get a pair, get on the J Skis website:


J Skis "First"
J Skis “First” topsheet.

We’ll let Jason tell you about the new skis being called “First”:

Yup! this is it, my first ski.

The first ski I’m designing and selling under my new ski company, J. I’m only making 100 pair so that means now is your chance claim it, or wish you did after they’re gone. 

Over the past 18 years I’ve worked worked relentlessly with some of the most innovative engineers, progressive legendary athletes and forward thinking designers in the world. I’ve developed & tested over a thousand different prototypes, designed & brought to market over 250 different ski models and sold sold over half a million skis to you.

I chose this ski’s construction and performance as my first, because it is my personal favorite. I like to ski from the park to the trees and back without wishing I was on something else. Sometimes I only ski icy parks, sometimes fresh snow in the trees and other times, I’m just trying to set a new speed record switch. I’m an east coast kid but I think this is an awesome everyday ski no matter where you are.

I’ll be hand signing, numbering each pair.

Available for pre-order: Today! right now dude!

Quantity Available: 100 pair
Ship Date: December 17th
Lengths: 171, 178cm
Waist Width: 98mm
Construction: Full height, full length sidewall, maple & aspen core, 100% composite ultra light weight tip, thickest sintered base & edge available and lots of other awesome stuff you don’t need to know about but will definitely feel!


J Skis "First"
J Skis “First” bottomsheet

J Skis is also the first and only ski company to be a part of “1% for the Planet.”

Related Articles

2 thoughts on “LINE Skis Founder Starts New Ski Company: “J Skis” | 100 Limited Edition Skis to be Sold This Fall

Got an opinion? Let us know...