Industry News
“The Man Behind the Maps” has done it again.
James Niehues, along with Open Road Ski Company, have completed their partnership with legendary ski area Mad River Glen, VT, and the results couldn’t have gone better.
The partnership raised a grand total of $121,327 from 514 backers in just over a month from their online Kickstarter campaign. They absolutely crushed their original goal of $7,500, raising almost 1,500% more than expected.
“This partnership took off immediately and absolutely blew us away with its success. Not only do we now have a stunning hand-painted trail map from the best in the business, but we’ve also raised a sizeable nest-egg we can use to help with all-new, on-mountain signage and other projects utilizing the artwork.”
– Ry Young, Marketing and Events Director for Mad River Glen
The purpose of their Kickstarter campaign was to raise funds to have well-known trail map artist James Niehues hand paint a signature trail map for Mad River Glen ski area. Along with the new trail map, additional on-mountain signage will be produced. All profits will be directed to the Stark Mountain Foundation, a charitable organization with a mission to preserve and protect the environment and ecosystem of General Stark Mountain.
If you missed out on the Kickstarter, don’t worry. James Niehues’s hand-painted trail map will be available online later in the year
