Industry News
Mikaela Shiffrin, the most decorated alpine skier in history, has joined the ownership group of Denver’s forthcoming National Women’s Soccer League (NWSL) team, set to debut in 2026. The Colorado native and two-time Olympic gold medalist described herself as a “small-level investor” in the team, marking her first foray into professional sports ownership.
Shiffrin, 30, has long been a dominant force in alpine skiing, amassing 101 World Cup victories and five overall World Cup titles. Her involvement with the Denver NWSL franchise aligns with her commitment to supporting women’s sports and giving back to her home state. “I’m excited to see that in the context of the women’s side, because it’s been very male-centric in Colorado for quite a while,” Shiffrin told The Athletic.
The Denver NWSL team, announced earlier this year as the league’s 16th franchise, plans to begin playing in 2026. The ownership group, led by IMA Financial Group CEO Rob Cohen, has unveiled plans for a temporary stadium and training facility in Centennial, Colorado, with a permanent, purpose-built stadium slated for downtown Denver, The Athletic reports.
With the team gearing up for its first season in 2026, having a local sports legend like Shiffrin on board adds real momentum toward the team’s future success. It’s the kind of move that can help draw attention, build community, and show her roots in Colorado. Her connection to the club, which is personal and not just professional, shows young local athletes what’s possible.
