Norwegian Manufacturer Stereo Skis Announce US Debut and Launch

Stereo Skis today announced its official launch and debut to the US Skiing Market. The company, founded in 2008, is a Norwegian-based ski manufacturer dedicated to creating the most high-performance and sustainable skis worldwide.

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Heralding Scandinavian handcraft techniques, Stereo Skis has spent the last 10 years building skis that combine the highest quality materials and manufacturing techniques to deliver the best ski performance and long-lasting products. 2023 marks the first step in its multi-year growth strategy, with the highly anticipated debut to US customers. The skis will debut in 18 doors across the West, Mid-West, and New England.

“We are thrilled to launch our updated website as well as welcome our 15 dealers to the Stereo Family. Stereo Skis has a rich history and an important sustainability story to share with the ski community here in the US. We’re looking forward to building more partnerships and building the excitement for these high-performance skis.”

– Doug McCaffrey, Head of US Sales and Operations

Stereo Skis recently announced its touring model Wolf MK5 was recently named Backcountry Magazine’s Gear Guide Editor’s Choice. A prestigious award, signaling to the industry that this brand and its products are one to watch as they gain a US foothold. Over the next 3-5 years, Stereo Skis looks to build its US market share, expanding its door count and growing its list of valued retail partners. The 2023/24 ski year will also mark the debut of strategic brand partnerships and an ambassador program aimed at propelling Stereo Skis into the mainstream conversation.

Stereo’s 2023/24 ski line includes piste, freeride, race, and touring skis. The ski line is developed for skiers who aim for maximum performance. Stereo Skis focuses on the premium ski market, with prices ranging from $900 to $1300. Manufacturing both men’s and women’s specific models, the skis are manufactured in Åre, Sweden, where 100% of the production process is powered by renewable energy.