Ticket Holders are Failing to Show Up to Watch Events at the Olympics

Steven Agar | | OlympicsOlympics
olympics, pyeongchang, empty stands, low attendances
USA v FIN women’s hockey in front of empty seats. Credit: David E. Klutho-USA TODAY Sports

The Winter Olympics organizers claim that they have sold more than 90% of available seats to the events, but that transportation problems and cold weather have kept ticket holders from attending, reports unofficialnetworks.

olympics, pyeongchang, empty stands, low attendances
Empty stands at the Olympic stadium, the cold weather keeping ticket holders away. Credit: unofficialnetworks

In an attempt to put bums on seats, PyeongChang officials have reportedly turned to volunteers to help fill empty spaces.

The alpine ski events have seen particularly low attendance. In both the speed and technical events crowds have been in the low hundreds. Compare this to a World Cup ski event in Europe where the crowds regularly reach up to 40,000.

olympics, pyeongchang, empty stands, low attendances
A lone spectator watches the men’s downhill training. Credit: Jeffrey Swinger-USA TODAY Sports

This is not a new phenomenon though, at both the 2014 Sochi Olympics and the 2006 Turin Olympics there were venues that were nearly empty.

olympics, pyeongchang, empty stands, low attendances, red gerard
Now THAT’S a crowd… Credit: adventuresportsnetwork.com

That being said, it would be nice to see more people turning out to support the Olympics and their countries and athletes. Maybe Red Gerard and his family should be in charge of rounding up supporters and creating an atmosphere!

I know during the football World Cup, organizers donate unused tickets to local schools. This means stadiums are full, and also that a younger generation is exposed to the sport, hopefully creating fans for life, and ensuring the future of the sport. Something to consider?


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