Alterra Mountain Company Acquires Purcell Heli-Skiing to Add to CMH Heli-Skiing in British Columbia Guests Will Have Access to More Terrain and More Offerings with CMH Purcell Alterra Mountain Company announced today that it has closed on the purchase of Purcell Heli-Skiing in British Columbia, Canada. The business and ski tenure will be incorporated into the company’s premier mountain experience, CMH Heli-Skiing & Summer Adventures, adding nearly half a million acres to the already largest […] Industry News SnowBrains | August 30, 2021 0 Comments
Alterra Mountain Company Names New President & COO of Squaw Valley Alpine Meadows, CA Denver, Colorado – August 10, 2021 – Alterra Mountain Company announced today that Dee Byrne has been named President & COO of Squaw Valley Alpine Meadows (SVAM) based in Olympic Valley, California, effective immediately. Dee will be responsible for all operations, driving profitability, and evolving this beloved destination into a dynamo on the global scene. She will report to Mark […] Industry News SnowBrains | August 10, 2021 1 Comment
Lawsuit Against Alterra Mountain Co. Over Shortened Ski Season to Continue, Colorado District Court Judge Decides The pandemic cut ski season short in March of 2020. You were there—you remember. Parent company of the Ikon Pass, Alterra Mountain Company, shut down its mountains across the nation as state-mandated lockdowns became the new norm. Ikon Pass holders said they were owed a refund for not getting to ski the entire season. Alterra disagreed. So Ikon Pass holders […] Industry News SnowBrains | July 15, 2021 0 Comments
Alterra Mountain Company Names New President & COO of Mammoth Mountain & June Mountain in California Alterra Mountain Company announced today that Ron Cohen, current President and Chief Operating Officer of Squaw Valley Alpine Meadows, CA, will return to Mammoth Mountain and June Mountain as the destinations’ new President and Chief Operating Officer, effective immediately. Mammoth Mountain is the company’s largest and most visited destination. Ron will be responsible for overseeing operations at Mammoth and June […] Industry News SnowBrains | June 11, 2021 1 Comment
Alterra Mountain Company Names New President & COO of Solitude Mountain Resort in Utah Alterra Mountain Company announced today that Amber Broadaway has been selected as President & Chief Operating Officer of Solitude Mountain Resort in Utah. Amber has served as Vice President, Guest Services & Safety, for Sugarbush Resort in Vermont and will move into the position effective June 1, 2021. Amber will be responsible for Solitude’s operations and driving the profitability and […] Industry News SnowBrains | May 20, 2021 1 Comment
Alterra Mountain Company Community Foundation Established to Assist Destination Community Members in Need Alterra Mountain Company yesterday announced the establishment of the Alterra Mountain Company Community Foundation, a public charity created to provide financial support to the members of the North American communities in which Alterra Mountain Company operates. Related: Addressing Racism in America: CEO of Alterra Mountain Co. Sends Letter to Employees Alterra Mountain Company founders from Henry Crown and Company and […] Industry News SnowBrains | May 14, 2021 3 Comments
Alterra Announces $207-Million Upgrades at Resorts | Squaw Valley Alpine Meadows, CA Base-to-Base Gondola Confirmed Alterra Mountain Company announces its plans to invest $207 million in capital improvements for the upcoming year, including transformational base area and on-mountain developments at Steamboat, Deer Valley Resort, Squaw Valley Alpine Meadows and Mammoth Mountain. Related: Could the Squaw Valley Alpine Meadows, CA Base-to-Base Gondola Happen This Summer? This year’s $207 million plan includes $111m in significant resort projects, […] Industry News SnowBrains | April 12, 2021 2 Comments
5 Alterra Resorts Have Now Postponed Opening | Steamboat Ski Area, CO the Latest Steamboat Ski Area, CO announced on Friday they are pushing back their opening day due to limited snowmaking and lack of early season snow. Scheduled to open on November 21, the resort will now open on December 1. With limited snowmaking and little early season snow, we have made the decision to move our Opening Day to December 1. Current conditions […] Industry News SnowBrains | November 16, 2020 1 Comment
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