Petra Vlhova Ties with Mikaela Shiffrin for Most Reindeers at FIS World Cup in Levi, Finland Conditions in Levi, Finland, were perfect on Saturday, November 11, 2023. Fresh snow, a few clouds in the sky but great visibility and fast snow, as of course the course officials had treated the freshly fallen snow to make it fast for race conditions. Tradition in Levi has it, that the victor is given a reindeer as a prize by […] Industry News Julia Schneemann | November 12, 2023 0 Comments
Mountaineering Legend Reinhold Messner Has 2 World Records Taken Away Legendary mountaineer Reinhold Messner has had two of his Guinness Book of World Records taken away after a reclassification claims that he never reached the true summit of Annapurna. For decades, Messner has been credited with being the first person to climb all 14 8,000m+ (26,000ft+) peaks. He did this without supplementary oxygen, earning him another title, and has climbed […] Climbing Julia Schneemann | September 25, 2023 5 Comments
Over $2.5M Reinvested in North Lake Tahoe between January 1 – June 30, 2023 Committees convened by the North Tahoe Community Alliance have supported initiatives that benefit residents, businesses, and visitors with funds generated locally Revenues generated by local businesses and North Lake Tahoe visitors continue to positively impact the community. Over $2.5M in funds generated by Transient Occupancy Tax (TOT) and the North Lake Tahoe Tourism Business Improvement District (NLT-TBID) were allocated in […] SnowBrains | July 12, 2023 0 Comments
The Return of Hotdog Hans: Hotdog Hans 3, Alex Ferreira vs Hotdog Hans Aspen’s favorite crotchety skiing grandpa, Hotdog Hans, returns in this hilarious showdown between himself and Alex Ferreira. Aptly named “Ketchup versus Mustard” after the skiers’ jacket colors and commentated by Olympic gold medalist Jonny Moseley, this is the third installment in the Hot Dog Hans series created by Ferreira and Matt Hobbs. The first Hotdog Hans short film emerged from […] Laughs Julia Schneemann | June 1, 2023 0 Comments
Kenton Cool Breaks His Own Record for Most Everest Summits by a Foreigner May 17th, 2023 — Reaching the peak of Mount Everest even once is an accomplishment of a lifetime, yet on May 17th, 2023 Kenton Cool summited the mountain for his 17th time — breaking his own record for most summits by a person born outside of Nepal. This time was a little different, he tells us in an interview with […] Industry News Tate Sundberg | May 23, 2023 0 Comments
Vail Resorts Introduces “My Epic Gear,” Reimagining Gear Ownership and Gear Rental Guests choose the gear they want, for the full season or for the day, from a selection of the most popular and latest models Gear will be tuned and available to guests at any participating resort, guaranteed, with free in-resort delivery plus pick up and drop off slopeside, every day Low daily fee for only the days the guest skis […] Industry News SnowBrains | March 27, 2023 1 Comment
Avalanche Derails Freight Train in Alaska Yesterday morning, a train was derailed after running into avalanche debris on the line near Girdwood, AK. Nobody was injured. Related: The Top 5 Deadliest Avalanches Ever Recorded The avalanche derailed two Alaska Railroad freight train locomotives and partially derailed a third. The 3,144-foot-long freight train and its 6,091 tons of freight remain on the tracks and will be until crews carry […] Avalanche AvyBrains | January 18, 2023 0 Comments
REI Invests Nearly $2 Million in Nonprofits Through Cooperative Action Fund The REI Cooperative Action Fund is a community-supported nonprofit that supports organizations working to build a stronger culture surrounding the outdoor community. The fund promotes the REI Co-Op philosophy that the outdoors are for everyone and encourages more people to strive for life outdoors. REI Co-Op is a community-run company. It prides itself on the fact that those who become members […] Zoe Loftin | December 23, 2022 2 Comments