Gucci Collaborates With Top Ski Gear Manufacturers and Lindsey Vonn for the Gucci Vault Altitude Line Gucci Vault has launched a line of high-end designer ski gear that combines the unique Gucci aesthetic with the state-of-the-art technology from leading ski gear companies. Vault is Gucci’s experimental concept store that showcases vintage and new pieces by established and up-and-coming designers and showcases exciting collaborations. Vault Altitude is Gucci’s unique winter line of unique and sometimes quirky pieces […] Industry News Julia Schneemann | January 25, 2023 1 Comment
Blizzard Launches All-New Freeride Collection | Rustler and Sheeva Models Are Completely Redesigned and Built to PRESS SEND New Athlete-driven Rustler and Sheeva models are completely redesigned and built to PRESS SEND Blizzard proudly introduces the next generation of their best-selling freeride skis, Rustler and Sheeva, fully re-engineered to pop, drop or float off anything and everything thrown their way. There’s no shortage of Austrian-grade innovation in these skis, from new molds to new construction technologies. But ask anyone […] Industry News SnowBrains | January 9, 2023 0 Comments
[VIDEO] Neoteny: A Short Film About Playing in the Snow A Blizzard | Tecnica film This story follows the adventures of Kim & JJ Vinet during one of their days touring around Revelstoke, BC. Using this ski touring experience as the canvas, the athletes explore the idea of play and the importance of retaining that skill into adulthood. The film reminds us to explore new things in the face […] SnowBrains | December 1, 2022 0 Comments
How Russia’s Invasion of Ukraine Could Impact Ski Manufacturing This winter could see some supply disruption for ski and snowboard retailers. This does not just have to do with the lingering supply chain problems caused by the pandemic. Russia’s invasion of Ukraine is also a significant factor. Related: Killington Resort, VT Donates $20,000 to Ukraine Relief Efforts What does the conflict have to do with ski production? It is […] Industry News Brent Thomas | July 22, 2022 1 Comment
World Cup Ski Racing Takes an Overdue Step in the Right Direction for Gender Equality Let this sink in. Alpine skiing’s World Cup circuit began in 1967. It took until *today* for a woman to be named head coach of a *women’s* national ski team. What a moment for Karin Harjo.@OnHerTurf | @AlpineCanada https://t.co/q67Gi6adNA — Alex Azzi (@AlexAzziNBC) March 30, 2022 Karin Harjo makes history as the first woman to lead a World Cup ski […] Industry News Haleigh Hafner | April 4, 2022 2 Comments
[TRAILER] Return of the Turn 2021 – Is This the Best Edit of the Year? Will you be content letting the dust settle, or will you pick yourself up and rise form the ashes? After a hiatus in 2020, Return of The Turn is coming back for another season with the inspiring ski stories and knuckle dragging that you have come to expect. With the bar set so high, you will be amazed how high […] Movie Trailer SnowBrains | October 20, 2021 0 Comments
100+ Winter Outdoor Companies Stand Up to Congress COVID-19, the ongoing pandemic affecting millions around the globe, has drastically impacted the economy as a whole, forcing many operations to permanently close their doors. However, among those, the hardest-hit businesses have been the smaller-sized companies struggling to stay open. With winter just around the corner, the ski industry is facing financial struggles and uncertainties, which has urged over 100 […] Industry News Emily Crofton | August 12, 2020 0 Comments
The Results Are In: 2020 Shreddit Showdown Winners The judges have cast their votes and the results are in for the 7th Annual Shreddit Showdown. Despite a trying spring, riders came to the table and served up some quality skiing, riding, and editing along with a number of laughs, spills, and thrills. You can check out the winning videos first hand over on Granite Chief’s blog here. Without […] Industry News Eric Bryant | April 11, 2020 0 Comments