SnowBrains Podcast Ep. 99 | Sophie Goldschmidt – President & CEO of the U.S. Ski & Snowboard Team

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Sophie Goldschmidt is the President and CEO of the U.S. Ski & Snowboard Team, leading the organization responsible for the future of ski racing and snowboarding in the United States from grassroots development to Olympic podiums. Before stepping into this role, she built a career at the highest level of global sports and media, including senior leadership positions at the NBA, the World Surf League, and major international sporting events. At U.S. Ski & Snowboard, she oversees everything from athlete funding and high-performance programs to sponsorship, governance, and long-term health of the sport in a rapidly changing landscape. Her job sits at the intersections of athletes, fans, brands, and the future of skiing and snowboarding in America. In this conversation, we talk about her path leading to the U.S. Ski & Snowboard Team, what it actually takes to support elite athletes behind the scenes, the challenges facing competitive skiing today, and where she sees the sport headed next.

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