Salomon Shooting for $3 Billion in Revenue

One of the biggest ski and snowboard brands in the world wants to become even bigger.  

This year, 2026, marks Salomon’s 79th year as one of the leading brands in skiing and snowboarding. To celebrate, the brand’s owner, Amer Sports, held a Salomon-focused investment day in Annecy, France. The event was Amer Sports’ second investment day since going public in 2024.

In addition to commemorating Salomon’s milestone, Amer Sports chief executive officer Jie “James” Zheng disclosed that, by 2028, Amer Sports would “like to make Salomon become a $3 billion brand.” In order to do so, Zheng plans to leverage Salomon’s popular Sportstyle sub-brand.

Sportstyle is Salomon’s technical footwear department, building shoes using influence from streetwear and outdoor designs. Sportstyle officially launched as the brand’s own dedicated footwear category in the fall of 2018, taking its high-performance outdoor shoes and putting them in high-end sneaker and fashion boutiques. The timing could not have been better for Salomon, as the release perfectly coincided with the rise of the “gorpcore” — a trend where functional outdoor clothing is worn as everyday casual streetwear.

The gorpcore movement propelled Salomon into the footwear spotlight. Popular online sneaker retailer StockX saw it become the fastest-growing sneaker brand on the marketplace, experiencing 2,277% trade growth from 2021 to 2022. Salomon used its newfound popularity to collaborate with fashion industry titans like Comme des Garçons, Palace, Kith, and Carhartt WIP. In 2024, Salomon sneakers surpassed $1 billion in sales.

According to a Footwear News article, Zheng sees Sportstyle as “a weapon to unlock the big potential,” particularly among younger female consumers. In addition to growing its sales in that demographic, Zheng wants to target Europe, China, the Asia-Pacific Region, and North America. He described North America as “the largest sneaker market in the world,” and also said that the Salomon brand in China “quickly will become a $1 billion market.”

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While Salomon draws much of its attention from Sportstyle, its skiing and snowboarding products remain a core part of its identity. When the company was founded in 1947, François Salomon worked in a small workshop specializing in ski edges. Over time, the brand developed bindings, boots, skis, trail-running shoes, and other outdoor equipment, eventually growing to dominate the skiing retail space.

Today, Salomon continues to pump out some of the best products in skiing and snowboarding. On the ski side, the QST line is a worldwide top seller, and legends like Cody Townsend find themselves riding for Salomon. In snowboarding, it’s the same story. Freestyle staple boards like the Huck Knife are ever popular, and its snowboard team is absolutely stacked, highlighted by the 2026 Olympics big air gold medalist Cocomo Murase.

Even though Salomon is historically a ski brand, its softgoods department is growing at a much faster rate. According to Salomon chief executive Guillaume Meyzenq, Sportstyle currently represents around 40% of Salomon’s business, while performance footwear accounts for approximately 30% and winter sports about 15%. Because of this, winter sport hard goods will naturally take a smaller slice of the company’s attention and resources.

• Related: Amer Sports’ Outdoor Business Soars 37% Led by Salomon and Atomic

So far, Salomon looks to be on pace for its $3 billion goal thanks to Sportstyle. Meyzenq told investors that revenue is expected to exceed $2.5 billion by the end of 2026, putting the $3 billion goal within two years of reach.

With Sportstyle now accounting for the bulk of Salomon’s revenue, it’s obvious that Salomon is no longer just a ski company that also makes trail running shoes. It’s also a highly popular fashion and footwear brand with a big influence on urban culture. This recent growth indicates its new identity is working.

With 2028 less than a year and a half away, if Salomon wants to reach its goal, it must continue to produce attractive products as well as expand into its desired North American, European, and Chinese markets. The pace is currently there, and its Sportstyle shoes will likely take it the distance. Still, its roots as an alpine skiing brand started Salomon’s journey. While it continues to compete with the biggest fashion brands in the world, Salomon still has a home on the slopes.