Eileen Gu Wins First Halfpipe Competition Since Gold Medal Run in Beijing Last year’s Olympic Gold Medalist in Halfpipe, Eileen Gu, took first place at the FIS World Cup last week. The event was held at the Canada Olympic Park in Calgary, Alberta. With a score of 90 in her first run and 95 in her second, Gu skied the halfpipe with incredible style and finesse. The performance was enough to put […] Matt Scribner | January 25, 2023 0 Comments
Beijing 2022 Most Watched Winter Olympics Ever The International Olympic Committee ’IOC’ released its marketing report on the Beijing 2022 Winter Olympics this week. The report analyzed the Winter Games from a commercial angle and celebrated sporting achievements. The IOC is a privately funded organization that relies on commercial partners’ contributions to stage Olympic Games. Selling media rights is the single most important source of revenue for the […] Olympics Julia Schneemann | October 27, 2022 0 Comments
United Kingdom Cuts Snowsports Funding After ‘Disappointing’ Performance in Beijing Winter Olympics The UK had its best start to the 21/22 season in decades with Dave Ryding famously winning the Kitzbühel FIS World Cup men’s slalom race in January of this year. It was the first time since 1931 that a Brit has won the famous race on the Hahnenkamm run, also known as the “Streif,” and, in fact, the first time […] Industry News Julia Schneemann | August 8, 2022 2 Comments
[OLYMPICS] Mikaela Shiffrin “Feels Like a Joke” After 3rd Failure to Finish at Beijing 2022 Winter Olympics After a solid run in the downhill portion of the Alpine combined event at the Beijing 2022 Winter Olympics put her just 0.56-secs off the lead, Mikaela Shiffrin missed out on a medal again after failing to finish the slalom portion. Shiffrin, 26, skied out of the slalom after losing her balance at the tenth gate. Unable to regain it, […] Olympics SnowBrains | February 17, 2022 0 Comments
[OLYMPICS] Mikaela Shiffrin Confirms She Will Enter All 6 Disciplines at Beijing 2022 Winter Olympics Mikaela Shiffrin’s original plan was to enter the five individual Alpine skiing disciplines. But after disappointing results in her first four events, she told Eurosport that she would also join Team USA in the mixed team parallel slalom competition. “I’m going to do the team event as well.” – Mikaela Shiffrin It will be the first time Shiffrin has competed […] Olympics SnowBrains | February 16, 2022 0 Comments
[OLYMPICS] Snow Causes Chaos at Beijing 2022 Winter Olympics Yesterday, real snow in Beijing put the winter into the Winter Olympics as up to six inches fell on the mountains and Olympic area. The games are famous for being the first Winter Olympics on 100% artificial snow. Related: SnowBrains Forecast: Beijing Olympics On Tap For 4-6″ This Weekend In Rare Winter Storm Ironically, the snowfall brought chaos to the schedule […] Olympics SnowBrains | February 14, 2022 0 Comments
SnowBrains Forecast: Beijing Olympics On Tap For 4-6″ This Weekend In Rare Winter Storm Summary A rare winter storm will bring 4-6″ to the Beijing Olympics skiing and snowboarding venue this weekend. Temperatures will dip below 0 degrees Fahrenheit (-17.7C), making for chilly but refreshing skiing and riding conditions. 4-6 inches: what’s the big deal? What makes this storm so impressive is the drought-like climate that the region typically experiences during this time of year. During […] Clay Malott | February 11, 2022 0 Comments
[OLYMPICS] Iran’s Only Male Athlete at Beijing 2022 Winter Olympics Suspended After Failing Drug Test Iran’s only male athlete at the Beijing 2022 Winter Olympics has tested positive for an anabolic androgenic steroid. The positive test is the first confirmed doping case at the games. Related: [OLYMPICS] Medal Ceremony Postponed as 15-Year-Old Russian Skater Caught Up in Doping Scandal Alpine skier Hossein Saveh Shemshaki, 36, failed a drug test on Monday in Beijing, before competing. The IOC […] Olympics SnowBrains | February 10, 2022 0 Comments
Olympics
Industry News
