Sego Skis Is Killing It! | Serious Growth Seen By Local Tetons Ski Company

Matt Brennan | | Gear ReviewGear ReviewIndustry NewsIndustry News
Brand new crispy Segos
Ron Murray inspects the finished product at the Sego Warehouse in Victor, Idaho. Image: www.segoskis.com

For the last four years, Sego Skis has been hand-making quality products here in the United States. Their commitment to excellence has surely paid off. In 2015, they produced 200 pairs of skis…last year that number jumped to 1,800 pairs! Add 200 snowboards in the mix and that’s some truly impressive growth.

“We make skis for people who love skiing to go out and have fun on,” said Tim Wells, Sego’s CEO and co-founder.

We can’t argue with that!

Lynsey Dyer cliff huck.
Lynsey Dyer hucking a cliff on her Sego Skis. Image: www.unofficialnetworks.com

Sego makes 16 total ski models, with something suitable for every style. The focus is on all-mountain performance and the majority of their skis fall in that category.

“Eighty percent of ski sales were in brick-and-mortar shops last year, so we’re intent on finding new stores that want to put our skis on their walls,” said Wells.

2017-18 Sego Ski's line
Part of Sego’s 2017-18 line. Image: www.newschoolers.com

A calculated business plan has allowed them to sell their skis at sticker price, even though most other companies have been forced to discount their products. Wells’ plan of expansion is currently being realized as they recently sent an order to REI.

Check out the website for the full line and loads more info about this awesome company!


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