Olympics
J.Crew unveils its highly anticipated collection with U.S. Ski & Snowboard as part of a three-year partnership. Celebrating J.Crew’s longstanding connection to mountain life and après-ski style, the collection comes together with the renowned national organization as its athletes head into their Olympic and Paralympic journeys.
Sitting at the intersection of style, sport, and community, the collection is designed with items for slopeside leisure and on-mountain performance. It will come to life through key partnership touch points, including a campaign featuring elite athletes and community-focused activations.
Launching ahead of the Olympic season, when snow sports take center stage, the collection invites audiences everywhere to show their support for U.S. Ski & Snowboard and its athletes.
The 26-piece offering spans refined knitwear, elevated loungewear, and essential cold-weather accessories for women, men, and kids, and features exclusive vintage-inspired patches. Expanding into performance, the partnership also includes a ski capsule with U.S. Ski & Snowboard’s official on-mountain partner, Kappa, featuring technical jackets for women and men that blend high-performance design with refined mountainside style for athletes and enthusiasts alike.
“This partnership is about more than outfitting athletes and fans, it’s about celebrating U.S. Ski & Snowboard’s commitment to athleticism, dedication, and excellence. We’re proud to spotlight the remarkable journeys of these athletes and build excitement around the sport as they head toward the Winter Games.”
— Libby Wadle, CEO, J.Crew Group
Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard, added, “This partnership brings together athletes, fans, and supporters through a shared sense of pride in U.S. Ski & Snowboard. By celebrating the passion and spirit behind the sports, we hope to inspire the next generation to see themselves on the mountain and believe in what’s possible.”
The collection brings J.Crew’s creative vision to life under the direction of its creative leaders. “Alpine style has always been part of the J.Crew lifestyle. Drawing from our rich archives, these pieces capture a retro spirit with a modern perspective on fit and color,” said Olympia Gayot, Creative Director of Women’s and Children’s Design. “Skiing and snowboarding are becoming increasingly central to culture, and the enthusiasm for snow sports has never been higher. We’re excited to meet this moment with a fresh take on classic American winter style. This collection honors our shared histories while celebrating the elite athletes shaping the future of the sport,” added Brendon Babenzien, Creative Director of Men’s.
J.Crew and U.S. Ski & Snowboard will continue their partnership over the next three years, establishing a sustained presence designed to build momentum and impact over time. “J.Crew and U.S. Ski & Snowboard’s inaugural collection marks the true beginning of a long-term partnership that brings together J.Crew’s timeless American style with the adventurous, warm, and performance-driven spirit of U.S. Ski & Snowboard.”  said Kevin Ulrich, Chairman of J.Crew Group.
As part of this partnership, J.Crew is proud to support Share Winter Foundation, whose work is focused on expanding youth access to skiing and snowboarding and strengthening inclusion across winter sports.
The collection will be available in select J.Crew stores and online at jcrew.com.
