Industry News
Sun Valley Resort, Idaho, is proud to host the Toyota U.S. Alpine Championships presented by Stifel for the second year in a row, kicking off March 20, 2024. The alpine racing event, which runs March 20-24, welcomes elite Stifel U.S. Alpine Ski Team athletes and next-generation ski racers and is the final elite competition of the season.
Sun Valley will welcome both men and women competing in super-G, giant slalom and slalom events. The course in Sun Valley has a storied history of alpine racing, having hosted the U.S. Alpine Championships previously in 2023, 2018, and 2016, and has tested hundreds of local and visiting athletes with its technical and challenging terrain over the years. The award-winning grooming and slope steepness contribute to the long list of merits that make Sun Valley the perfect choice for this event.
“We are thrilled to welcome back the Toyota U.S. Alpine Championships presented by Stifel for the second year running, hosting some of the nation’s fastest alpine racers and up-and-comers in the prestigious culmination of their season’s hard work. Sun Valley Resort is rich in ski racing history, from the first Harriman Cup in 1937 to our first FIS World Cup in 1977, and we’re excited to keep the legacy of ski racing alive as we welcome back the Toyota U.S. Alpine Championships.”
— Pete Sonntag, GM & VP Sun Valley Resort
The week of races will begin with the men’s and women’s super-G events on Wednesday, and an awards ceremony to follow at the Grayhawk finish. Thursday marks the super-G championship races followed by awards and the official opening ceremony in Ketchum Town Square from 4:30-7:30pm. Men’s and women’s giant slalom races will take place on Friday and Saturday respectively. Sunday concludes the five days of racing with both men’s and women’s slalom events.
From Friday-Sunday, the Warm Springs Plaza will have a Vendor Village set up from 9am-4pm, apres ski music from 2-5pm as well as athlete signings throughout the weekend.
“Once again we are thrilled to have Sun Valley host the Toyota U.S. Alpine Championships presented by Stifel. This mountain offers a world class race hill for our nation’s best to compete and we are very happy to see it return to this venue. Plus it is a great opportunity for our up-and-coming athletes to ski amongst our national team members.”
— Sophie Goldschmidt, CEO U.S. Ski & Snowboard
Sun Valley Resort will offer a VIP package for the Toyota U.S. Alpine Championships presented by Stifel. This special package includes access to a private viewing area overlooking the finish line and race course, complimentary food and beverages, four-day lift tickets for the event’s duration, scheduled VIP shuttle service between race events, and a coveted U.S. Ski & Snowboard and SVR Swag Bag – all for $995.
“I’m super excited for the U.S. Alpine Championships to be back in Sun Valley. World Cup-level ski racing belongs in Sun Valley and it’s incredible to see that happening in our valley.”
— Jack Smith, Stifel U.S. Ski Team athlete
Local ski racing non-profit organization Sun Valley Ski Education Foundation is helping to recruit nearly 200 volunteers to support in the lead up to and during the event across a wide spectrum of positions. Volunteers are encouraged to register for the volunteer course and venue crew online. Volunteers will receive a one-day Sun Valley lift ticket voucher valid through 12/31/2025 for each shift completed.
The event is free to attend; spectators are welcome to join and can find out more about spectating locations and course details at www.sunvalley.com/us-alpine.
