An innocent mix-up occurred last week after a brewery named Sunday River announced that they would be reopening, confusing skiers into thinking that the Sunday River ski area would be reopening. The ski resort even resorted to putting out a media statement in an attempt to clear things up.
Sunday River Resort does not own or operate the Sunday River Brewing Company, however we work with them closely and appreciate their support of our community and resort. The Sunday River Brewing Company has been very generous in the assistance they have provided to the greater Bethel community during this pandemic, including the distribution of thousands of meals at no cost, and we are proud to support them in these efforts. We also appreciate their desire to re-open for business as soon as possible, which is shared by small businesses across the state.
We are fortunate that Maine has been less affected by this pandemic than other parts of our country. Sunday River Resort remains closed following state orders and federal guidelines, but we look forward to welcoming guests back to enjoy the mountains and outdoors soon, and are working with state and business leaders to do so in a safe and responsible manner.
The resort posted the statement to Twitter, to which of course, they got a typical troll reply:
Which gave them the opportunity for comeback contender of the week. Burn!
Bravo to their social media/marketing team… you love to see it!
Sunday River is a ski resort located in Newry, Maine. It is one of Maine’s largest and most visited ski resorts. Its vertical drop of 2,340 feet is the second largest in Maine (after Sugarloaf) and the sixth-largest in New England. Sunday River has to most terrain out of the East Coast skiing and 6 different peaks. The resort features 135 trails across eight interconnected mountain peaks and is serviced by a network of 15 lifts.
Sunday River and its sister resort Sugarloaf have been operated by Boyne Resorts since being sold by American Skiing Company in 2007 for a combined $77 million. The resort’s land has been owned by CNL Lifestyle, then Och-Ziff Capital Management, and leased back to Boyne. Boyne purchased the resort in March 2018.