Freestyle Skier Mac Forehand Joins Already Stacked Armada Team An already stacked team just got another big-time name. Popular ski brand Armada recently announced the addition of American freestyle skier Mac Forehand to its team. With the 2026-27 competition season right around the corner, the Norwalk, Connecticut, native will have new skis underneath his feet as he looks to his long run of contest success extending back to 2022. “I […] Industry News Quinn Brophy | September 26, 2026 0 Comments
Chinese Snowboarder Su Yiming Unveils New Streetwear Brand Fresh off winning gold in slopestyle and bronze in big air at the 2026 Milano-Cortina Olympics, it’s no secret that Chinese snowboarder Su Yiming has style on a snowboard. Now, he’s bringing that style to the fashion industry. In an interview with fashion magazine Hypebeast, the 22-year-old revealed his new project: his own personal clothing brand, etitled Süugar. Utilizing themes of […] Gear Quinn Brophy | July 31, 2026 0 Comments
Ski Mountaineering Could Return for 2030 Olympics in the French Alps Ski mountaineering could return to the Olympic stage in 2030. The International Olympic Committee (IOC) executive board and French Alps 2030 Organizing Committee (OCOG) have proposed adding ski mountaineering to the 2030 Olympic lineup in the French Alps. IOC board members will vote on the proposal at the 146th IOC Session on June 24 and 25 in Lausanne, Switzerland. Related: […] Industry News Quinn Brophy | June 12, 2026 0 Comments
[OLYMPICS] Norway Sets Olympic Record with 18 Gold Medals—Even Though the Nation Has a Population of Less than 6 Million The Milano Cortina 2026 Winter Olympics supplied fans with some improbable storylines, from the American men’s hockey team breaking a 46-year gold medal drought to Italian skier Federica Brignone capturing 2 gold medals just 10 months after suffering multiple leg fractures. Related: [OLYMPICS] Team USA Defeats Canada 2-1 in Upset to Win Gold in Hockey For First Time Since 1980 […] Olympics Brett Currie | March 1, 2026 1 Comment
[OLYMPICS] Eileen Gu Defends Olympic Champion Title in Halfpipe Chinese-American Eileen Gu has won Olympic gold in the halfpipe event in Livigno, Italy. With her victory, she defended her Olympic title from 2022, and extends her medal tally to six Olympic medals, making her the most decorated Olympic Freeski Park & Pipe athlete in history. “I never really set out to be a professional athlete, I was just doing […] Olympics Julia Schneemann | February 22, 2026 0 Comments
Mt. Buller, Australia, Releases Discounted Lift Tickets Every Time an Aussie Medals at the 2026 Winter Olympics The Winter Olympics have arrived, and national pride in many countries is at an all-time high. The Olympic Games bring out the best in sports as athletes compete not just for personal but national glory. One ski resort in Australia is leaning into this idea by giving its guests a little extra motivation to get into the Olympic spirit. Related: […] Olympics Brett Currie | February 14, 2026 0 Comments
[OLYMPICS] South Korea’s Choi Ga-on Dethrones Chloe Kim, Takes Gold in Women’s Snowboard Halfpipe South Korea’s Choi Ga-on took the gold in women’s snowboard halfpipe on Thursday, February 12, dethroning Team USA’s Chloe Kim, who was looking to win her third consecutive gold medal in the event. The event took place in a snowy Livigno, Italy, where twelve riders battled it out for podium spots at the 2026 Milano-Cortina Olympic Winter Games. The event […] Olympics Quinn Brophy | February 13, 2026 0 Comments
[OLYMPICS] Norway’s Birk Ruud Takes Gold In Men’s Slopestyle While Alex Hall Takes Silver For USA Norwegian Freeskier Birk Ruud came away with gold in a Men’s Slopestyle Final that featured athletes struggling to land their tricks through the rail section and graceful airs with dizzying numbers of spins. American Alex Hall came away with silver and Kiwi Luca Harrington came from behind in the final run to secure bronze. Related: [OLYMPICS] Swiss Skier Mathilde Gremaud […] Olympics Zach Armstrong | February 10, 2026 0 Comments
[PHOTOS] Unveiling Team USA’s 2026 Olympic Ceremony Uniforms by Ralph Lauren Ralph Lauren has unveiled the uniforms that Team USA athletes will wear during the opening and closing ceremonies of the 2026 Olympic and Paralympic Winter Games in Milan-Cortina, Italy, marking the brand’s 10th consecutive Games outfitting America’s athletes. Related: Americans are the Biggest Buyers of Olympic Tickets for Milan-Cortina, Italy David Lauren, the company’s Chief Branding and Innovation Officer, said […] Olympics Julia Schneemann | December 10, 2025 0 Comments
Athletes in Cortina at the 2026 Winter Olympics Will Stay in a Trailer Park The 2026 Milano-Cortina Olympics are soon to be upon us. As the world awaits the inaugural flame and the athletes prepare for their fateful moments, Italy is preparing to host this iconic worldwide event. Housing the few thousand athletes, along with feeding these hulking humans and supplying them with the necessary facilities is no easy task. Every Olympics, the athlete […] Olympics Zach Suffish | December 9, 2025 0 Comments
Why Artificial Snow Will Have to Play a Continued Role in the 2026 Winter Olympics After three consecutive Winter Olympics held in non-traditional skiing regions—Sochi, Russia (2014), PyeongChang, South Korea (2018), and Beijing, China (2022)—the Games are returning to an area where skiing is a part of everyday life. Yet even high in the Italian Alps, artificial snow will remain essential to the success of the events, much to the concern of environmental activists. While […] Olympics Quinn Brophy | November 4, 2025 0 Comments
How to Volunteer at the 2026 Milano Cortina Winter Olympics Volunteering at the 2026 Milan-Cortina Winter Olympics offers a front-row seat to an incredible array of sports, including alpine skiing, ice hockey, snowboarding, ski jumping, and bobsled. The Games will feature sports across various disciplines, attracting athletes from over 90 countries. Typically, the Winter Olympics host about 2,800 athletes, all competing at the highest level in their respective sports. These […] Olympics Jack Bynum | August 25, 2025 0 Comments
Ski Race Fans Write Open Letter to International Olympic Committee, Sharing Frustration Over the Availability and Pricing of Tickets Despite the 2026 Milano-Cortina Winter Olympic Games in Italy still being months away, alpine skiing fans are already frustrated over the lack of transparency when purchasing tickets. These frustrations were outlined in a letter written by Alpine skiing fans and posted on Instagram by the Mikaela Shiffrin Fan Club. The letter stated that they were unable to access certain ticket types and […] Olympics Quinn Brophy | April 28, 2025 1 Comment
2026 Milano-Cortina Winter Olympics Releases its Olympic Flame Journey Plans The Milano-Cortina Winter Olympic Games in 2026 are quickly approaching, and the anticipation continues to grow as the Games recently released its official Olympic Flame Journey Plan. The Olympic Flame has been journeying for every Olympic Games since Berlin 1936, and the tradition continues as the Flame will return to Italy for the upcoming Winter Olympic Games. The flame will begin […] Industry News Quinn Brophy | December 13, 2024 0 Comments
2026 Milan Cortina Winter Olympics Will Hold Sliding Events Outside of Italy On Monday, October 16, 2023, the Italian Olympic Winter Committee (‘CONI’) formally confirmed that bob, skeleton, and other sliding races for the 2026 Winter Games will not take place in Italy. Milan and Cortina d’Ampezzo will host the 2026 Winter Games and utilize much of its existing infrastructure per the new guidelines by the International Olympic Committee (‘IOC’). Cortina was […] Olympics Julia Schneemann | October 18, 2023 0 Comments
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